M&M’s Mars Takes Action on Kyle Busch’s Behavior

MARS TAKES ACTION ON KYLE BUSCH’S BEHAVIOR

Busch Removed From Driving M&M’S® Car for Remaining 2011 NASCAR Sprint Cup Series Races; Set to Return as Mars Driver in 2012

Hackettstown, NJ, November 10, 2011…Mars, Incorporated announced today that they will be removing Kyle Busch from driving the M&M’S® car for the remaining two races of the 2011 NASCAR season as a result of the incident during last Friday’s NASCAR Camping World Truck Series race at Texas Motor Speedway. The car will not run with the M&M’S® paint scheme until 2012, at which time Kyle Busch will be the driver with the expectation that no future incident take place.

“As a proud member of the racing community, Mars and the M&M’S® brand strongly support the partnership we have with Joe Gibbs Racing and are committed to NASCAR. Yet, Kyle’s recent actions are unacceptable and do not reflect the values of Mars,” said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. “While we do not condone Kyle’s recent actions, we do believe that he has shown remorse and has expressed a desire to change. We believe our decision will have a positive impact on Kyle and will help him return next season ready to win.”

“We strongly support Mars’ decision,” said Joe Gibbs, owner of Joe Gibbs Racing. “This gives us all time to work together to foster a positive change where Kyle can continue racing in a way we can all be proud of.”

2 thoughts on “M&M’s Mars Takes Action on Kyle Busch’s Behavior”

Comments are closed.