Wheaties to Sponsor Jeff Burton’s #31 in 2012
General Mills to Stay with RCR
Wheaties to Sponsor Burton, RCR’s No. 31 Chevrolet
WELCOME, N.C. (October 5, 2011) – Wheaties® will become a co-primary sponsor of Richard Childress Racing’s No. 31 Chevrolet with driver Jeff Burton beginning in the 2012 NASCAR Sprint Cup Series season.
The multi-year program will continue General Mills’ primary sponsorship with RCR for key races and associate positioning for the balance of each season with the No. 31 team. The famed Wheaties brand will be replacing Cheerios as the focus of the sponsorship. Wheaties has a proud history of fueling and celebrating sports performance. In addition, Wheaties shares a rich history with RCR, as Dale Earnhardt was the first NASCAR driver to be featured on a Wheaties box and he drove a Wheaties car for the 1997 All-Star Race. RCR began its current relationship with General Mills in 2008 with the No. 33 Chevrolet and driver Clint Bowyer, sponsored by its Cheerios® and Hamburger Helper® brands.
