NASCAR Complementary Live Event Experience Launches On Twitter
Hashtag Product To Be Most Active for Pocono 400 Presented By #NASCAR On Sunday
DAYTONA BEACH, Fla. (June 7, 2012) – Twitter ‘flipped the switch’ late yesterday and went live for the first time with its NASCAR hashtag product in preparation for Sunday’s Pocono 400 Presented by #NASCAR. The first of its kind with any sports league or organization, this new product will create an enhanced live event experience on Twitter at Twitter.com/#NASCAR.
Twitter.com/#NASCAR showcases the best Tweets and photos from NASCAR insiders in an effort to bring the behind-the-scenes story to life for fans during NASCAR race weekends. The page includes Tweets from drivers, pit crew members, families, media, NASCAR representatives and other industry constituencies like race tracks and sponsors. Fans also have an opportunity to see their Tweets featured.
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