February 14, 2012 3 Comments
January 22, 2012 3 Comments
NASCAR BECAME A WHOLE NEW WORLD WHEN GORDON/DUPONT ENTERED THE RACE
CHARLOTTE, N.C. (January 21, 2012) “A Whole New World” appropriately was the No. 1 song on the pop charts the year Jeff Gordon came on the NASCAR Cup Series scene in the rainbow-colored Hendrick Motorsports No. 24 DuPont Chevrolet and took the motorsports world by storm.
But the irony goes beyond the song title. Gordon’s first Cup Series start was seven-time champion “King” Richard Petty’s final Cup Series start at the season finale in Atlanta in 1992. The torch seemed to be passed that day as Gordon went on to accumulate four championships in his first nine full seasons and now is third on the all-time win list with 85 career victories. David Pearson is second with 105, and Petty reigns with a record 200 wins.
October 5, 2011
WELCOME, N.C. (October 5, 2011) – Wheaties® will become a co-primary sponsor of Richard Childress Racing’s No. 31 Chevrolet with driver Jeff Burton beginning in the 2012 NASCAR Sprint Cup Series season.
The multi-year program will continue General Mills’ primary sponsorship with RCR for key races and associate positioning for the balance of each season with the No. 31 team. The famed Wheaties brand will be replacing Cheerios as the focus of the sponsorship. Wheaties has a proud history of fueling and celebrating sports performance. In addition, Wheaties shares a rich history with RCR, as Dale Earnhardt was the first NASCAR driver to be featured on a Wheaties box and he drove a Wheaties car for the 1997 All-Star Race. RCR began its current relationship with General Mills in 2008 with the No. 33 Chevrolet and driver Clint Bowyer, sponsored by its Cheerios® and Hamburger Helper® brands.
September 21, 2011
CONCORD, N.C. (Sept. 21, 2011) – NASCAR fans today will get a sneak peek at Dale Earnhardt Jr.’s new-look paint scheme for the 2012 Sprint Cup Series season.
A partner on Earnhardt’s cars since he joined Hendrick Motorsports in 2008, PepsiCo will feature its Diet Mountain Dew brand on the No. 88 Chevrolets in 2012. AMP Energy will remain as a major associate sponsor, retaining a significant presence with the team next season.
The new No. 88 Diet Mountain Dew/National Guard Chevrolet will debut at the 2012 Daytona 500.
Photo Credit: HENDRICK MOTORSPORTS MEDIA
“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and
Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew—it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”