NASCAR’s Brian France Says ‘Sport Is In A Very Good Place’

January 26, 2012 Leave a comment

DAYTONA BEACH, Fla. (Jan. 26, 2012) — NASCAR and its stakeholders intend to build on the success of 2011 as the new season begins with the Feb. 26 Daytona 500 and other Speedweeks events at Daytona International Speedway.

In his State of NASCAR remarks delivered during the NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway on Thursday, NASCAR Chairman and CEO Brian France said, “The sport is in a very good place and we’re going to work even harder to achieve the very best things for the sport of NASCAR well into the future.”

France pointed to initiatives begun a year ago – a simplified points structure in all three national series and a “Wild Card” twist in the Chase for the NASCAR Sprint Cup™ that placed a greater emphasis on race victories – which culminated in what France called “a championship battle that will be talked about for decades to come.”

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Photos: NASCAR Sprint Cup Media Tour Day 2 & 3

January 26, 2012 Leave a comment

Pocono Raceway Founder and Chairman Dr. Joseph Mattioli Passes

January 26, 2012 Leave a comment

Dr. Joseph Mattioli, Pocono Raceway Patriarch, Passes

Long Pond, PA (January 26, 2012) ― Dr. Joseph Mattioli, Pocono Raceway Founder and Chairman of the Board, passed away today at the Lehigh Valley Hospital Center, surrounded by his loving family, following a lengthy illness. He was 86. “Doc” as he was known to friends and associates, was one of the most respected and admired men in automobile racing. He founded Pocono Raceway in the early 1960’s and has been at the helm of Pocono ever since. Under his leadership, the track grew in stature and has hosted 68 very successful NASCAR Sprint Cup Series Events. His passion and drive helped Pocono Raceway succeed when other tracks fell by the wayside. Pocono Raceway is the only remaining family owned and run track on the NASCAR Sprint Cup Series schedule. He was always concerned that race fans and race car drivers and their families were treated with the upmost respect and constantly upgraded procedures and Raceway facilities to meet that goal.

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Elliott Sadler to run Daytona 500 in RCR #33

January 26, 2012 Leave a comment

General Mills and The Kroger Co. Team Up with Elliott Sadler and RCR for the 54th Running of the Daytona 500
Richard Childress Racing to field fourth entry for “The Great American Race”

WELCOME, N.C. (January 25, 2012) – General Mills and The Kroger Co. announced today it will partner with Richard Childress Racing and veteran driver Elliott Sadler on the No. 33 Chevrolet for the 54th annual Daytona 500 on February 26, 2012 at Daytona International Speedway.

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Coors, Miller, Penske, NASCAR extend partnerships

January 26, 2012 Leave a comment

Coors Light Renews As Official Beer of NASCAR;
Miller Lite Extends Partnership with Penske Racing, Keselowski

DAYTONA BEACH, Fla.(January 26, 2012) – NASCAR, MillerCoors and Penske Racing today jointly announced multi-year partnership extensions for the brewer’s two biggest brands. For MillerCoors, the deals with the sanctioning body and one of the sport’s most respected teams solidify its status among the most committed sponsors in NASCAR. In addition, MillerCoors has alliances with seven tracks that host NASCAR races.

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