DAYTONA BEACH, Fla. — Steve Phelps, Senior Vice President and Chief Marketing Officer for NASCAR, the sanctioning body for the #1 spectator sport in the U.S., goes undercover with one of the sport’s pit crews, participating in an exhausting training session, and also struggles to keep pace working alongside a ground’s crew preparing for one of NASCAR’s biggest races at the famed Daytona International Speedway, on UNDERCOVER BOSS, Sunday, Oct. 24 (9:00-10:00 PM, ET/PT) on the CBS Television Network.

Click here to read the recent NASCAR.com article on the upcoming UNDERCOVER BOSS episode.

Guest Column by Cathy Elliott

At any given time, there seems to be at least one high-profile NASCAR driver who is cast in the role of the vagabond, a guy with a destination in mind but no clearly-delineated plan for how to get there.

They’re not exactly hunkered down next to the railroad tracks eating beans from a can — this is the Sprint Cup Series, after all — but it still isn’t the most ideal situation for a driver to be in.

Our itinerant driver of the moment is Kasey Kahne.

Earlier this season, Kahne announced he would be leaving Richard Petty Motorsports (RPM) at the end of 2010 for a job with Hendrick Motorsports.

A driver, however, obviously needs a car in order to be successful, and Hendrick can’t provide that for Kahne in 2011. He will be taking over Mark Martin’s car in 2010, but Martin will pilot that No. 5 next year, per his contract. So Kahne recently inked a one-year deal to drive for the Red Bull team in 2011.

This made Kahne a lame duck not once, but twice. Since a duck only has two legs, this is problematic.

To make matters worse, when his brakes failed during the race at Charlotte Motor Speedway on October 16, Kahne, complaining of some gastro-intestinal issues, left the car in the garage and didn’t return; JJ Yeley finished the race in his stead. Kahne said he went to lie down, but an unnamed RPM employee suggested he might be “laying down,” instead.

As the story unfolded and more details were revealed, Kahne did get some level of vindication regarding what was first perceived as rather petulant behavior. As with almost any situation, there’s a lot going on behind the scenes that we don’t know about. But just four days later, he was packing up his troubles in that old kit bag and moving on once again, in the wake of an announcement that RPM had released him from his contract. He will run the remainder of the 2010 season in the No. 83 Red Bull Toyota.

While his skill behind the wheel has never been in question — he won six races in 2006, remember — it does seem that while Kahne has had little trouble finding a team, he has never truly found a home. Fans are worried that all this back-and-forth will have an adverse effect on their driver’s future.

But there is light at the end of the tunnel. For living proof, look no further than a driver who had a much better night at Charlotte than Kahne did. In fact, he won the race.

Jamie McMurray’s first moment in the true NASCAR spotlight came when Chip Ganassi Racing (CGR) put him in the 2002 Cup race at Talladega — a scary start for any driver — filling in for an injured Sterling Marlin. One week later, McMurray won the fall race at Charlotte in only his second Cup Series start. He stayed with Ganassi through the 2005 season.

In a spooky Halloween-week coincidence reminiscent of the “six degrees of Kevin Bacon” theory, Mark Martin was smack in the middle of this deal, too. McMurray signed a deal with Roush Racing to drive the No 6 car — Martin’s car — in 2006. But when Martin unexpectedly announced plans to come back from semi-retirement and compete full-time that year, McMurray was shuffled off to Kurt Busch’s recently-vacated ride.

In 2009, NASCAR limited teams to a maximum of four cars per race, and McMurray was told he was free to leave. Martin Truex Jr. was vacating the No. 1 Ganassi car for a seat at Michael Waltrip Racing, so McMurray returned to his old stomping grounds, now known as Earnhardt Ganassi Racing.

How did that work out for him? Not too badly. This season, he has won NASCAR’s two biggest races, the Daytona 500 and the Brickyard 400, and tacked on another win at Charlotte. Those “in the know” are already adding him to their lists for next year’s Chase for the NASCAR Sprint Cup field.

I’m “in the guess,” but I know this much — headed into Martinsville, McMurray has won three more races than eight of the 12 drivers in this year’s Chase, and has earned more in winnings than any Cup Series driver other than Jimmie Johnson.

Some people think winning the Daytona 500 should automatically qualify a driver for the Chase. I disagree. NASCAR has always rewarded consistency, and the Chase is just a continuation of that philosophy. But I do think it’s interesting that neither of the two drivers we are talking about most right now made the Top 12 in 2010.

Jamie McMurray, who frankly turned out to be a lot more talented that some people thought, navigated his way through uncertainty and executed a highly successful landing. Kasey Kahne, whose talent nobody questions, will no doubt do the same.

So Kahne fans have little need to fret. To borrow a line from J.R.R. Tolkien, not all those who wander are lost.

They just haven’t made it home … yet.

The opinions expressed in this articles are solely those of the author and not this website.

1 11 Denny Hamlin FedEx Express Toyota
2 47 Marcos Ambrose Dollar Gen Country Mlln Swpstakes Toyota
3 16 Greg Biffle 3M Ford
4 39 Ryan Newman Tornados Chevrolet
5 42 Juan Pablo Montoya Target Chevrolet
6 14 Tony Stewart Office Depot / Old Spice Chevrolet
7 99 Carl Edwards Aflac Ford
8 00 David Reutimann Aaron’s Dream Machine Toyota
9 1 Jamie McMurray Bass Pro Shops / Tracker Boats Chevrolet
10 6 David Ragan UPS Ford
11 24 Jeff Gordon Dupont/Ntnl Grd Families Appreciation Chev
12 98 Paul Menard Energizer / Menards Ford
13 78 Regan Smith Furniture Row Racing Chevrolet
14 82 Scott Speed Red Bull Toyota
15 43 A J Allmendinger Insignia HDTV Ford
16 56 Martin Truex Jr. NAPA Auto Parts Toyota
17 33 Clint Bowyer BB&T Chevrolet
18 31 Jeff Burton Caterpillar Chevrolet
19 48 Jimmie Johnson Lowe’s Chevrolet
20 13 Casey Mears GEICO Toyota
21 5 Mark Martin ebay Motors / GoDaddy.com Chevrolet
22 20 Joey Logano GameStop PowerUp Rewards Toyota
23 09 Bobby Labonte C & J Energy Services Chevrolet
24 77 Sam Hornish Jr. Mobil 1 Dodge
25 12 Brad Keselowski No. 12 Penske Dodge
26 18 Kyle Busch M&M’s Toyota
27 38 Travis Kvapil Long John Silver’s Ford
28 88 Dale Earnhardt Jr. AMP Energy / National Guard Chevrolet
29 2 Kurt Busch Operation Home Front / Miller Lite Dodge
30 64 Landon Cassill Little Joe’s Autos Toyota
31 19 Elliott Sadler Stanley Ford
32 17 Matt Kenseth Crown Royal Black Ford
33 83 Kasey Kahne Red Bull Toyota
34 36 Dave Blaney Tommy Baldwin Racing Chevrolet
35 9 Aric Almirola Budweiser Ford
36 29 Kevin Harvick Shell / Pennzoil Chevrolet
37 87 Joe Nemechek NEMCO Motorsports Toyota
38 26 Ken Schrader Air Guard Ford
39 37 David Gilliland Taco Bell Ford
40 34 Tony Raines A&W All American Food Ford
41 7 Kevin Conway # ExtenZe Toyota
42 71 Hermie Sadler ModSpace/TRG Motorsports Chevrolet
43 81 J J Yeley Whitney’s Collision Centers Dodge

It looks like Kasey Kahne may have simply been fed up with the behind the scenes drama at Richard Petty Motorsports. He’s locked in over at Red Bull for the rest of this season and next.  What’s the future of Richard Petty Motorsports though? Current drivers, crew, and employees may not know their future, and how about Marcos Ambrose who is jumping ship from the 47.  We’ll see over the coming days.

The web is blowin’ up on this topic…

NASCAR

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FOX SPORTS

NASCAR’s Kyle Busch Attracts Boo-Birds: How Would You Help ‘Rowdy’?
by Dwight Drum @ Racetake.com

Winning doesn’t seem to cure NASCAR Sprint Cup driver Kyle Busch’s propensity to be booed. It’s said that winning cures all, but does it?

A few elements in sports will never change: Winning gets attention and more often than not—winning creates fans. If your NFL favorite makes the playoffs then advances, notice that local residents who never supported the team will all of sudden start jumping up and down when the team plays. It’s human to love a winner, human too, to ignore a loser.

So when a talented guy like Busch accumulates wins in NASCAR races, it would seem likely that his fans base should explode or at least expand. It’s hard to put numbers on that, but why is Busch never voted into the top 10 of most popular drivers? He is certainly among the best top 10 drivers in NASCAR.

Busch understands his role.

“I feel like I just come out here to do my job. I do what I’m supposed to do, and to win races is my job and what that entails,” Busch said. “The fans are what drives this sport and what makes us go round and get us here every week. So it’s cool to have them here, and they’re passionate about who they like and who they don’t like.”

Do traditional winning effects seem to blow over Busch’s many No. 1 checkered flags?

Keep in mind Busch had to grow up in public. He had to wait to get to the top level of racing only because he hadn’t turned 18 yet. Almost no one reading these words has had that kind of experience.

Busch has answers for booing.

“I feel like to me I’ve been in this position since the upstart of my career, since I was 16, and it hasn’t changed, and I don’t foresee it changing any time soon,” Busch said. “We’ve asked this question about 50 million times and I’ll probably get it 25 million more times. You know, you just deal with it, man. You just go out there and do what you can.”

Recently Busch was the subject on ESPN with a reality show called ‘Riding Shotgun,’ which featured ‘Rowdy’ and his soon to be wife Samantha Sarcinella. Fans and boo-birds alike got a view of the hectic and challenging life a young NASCAR star must endure. It surely helped his image, but he continues to get booed at introductions even as he continues to win.

Also recently, Busch was a part of a “meet and greet” promotion for JEGS high performance parts arranged by NASCAR’s marketing department for JEGS’ sponsorship on Kevin Harvick’s No. 2 Camping World Truck in Loudon, N.H. JEGS co-owner John Coughlin and 14-year-old son Cody met with Busch in his hauler for casual conversation about racing and sponsorship. Young Cody aspires to be a NASCAR driver so the meeting was momentous for him. Yet the off-track amicable Busch was courteous and entertaining, certainly not a guy worthy of any boos at that meeting.

So is Busch misunderstood?

People really don’t change much, but developing a more attractive public persona is possible sometimes by omitting select behavior. Maybe Busch misses that concept.

If one is often called a three-letter word—the proper name for donkey—it just might be there are behavioral reasons.

Are Busch’s boo-birds a result of his attitude, facial features or both?

It’s no secret that some of us are more physically attractive than others. Genetics impacts our body and facial makeup. The more balance in forehead, eyes, nose, cheeks and lips, the more appealing the face.

Even if you don’t have a tendency to boo Busch, what would you do to improve his image?

1. Leave him alone. Let him be. He’s young yet. He’ll mature.
2. Change his personality. He’s abrasive.
3. Change his appearance. Brother Kurt seems to have gotten more than his share of the handsome genes in the Busch family.

It’s your take—Mr. or Ms. Fan—if you feel Kyle ‘Rowdy’ Busch needs to change his attitude and appearance, how would you change him? How would you improve Busch’s public image?

Potential alteration methods follow. Please be understanding, if you can’t be kind. Would you recommend any of the following?

Personality changes:

Personality enhancement routines sometimes called charm schools like a Dale Carnegie course or similar might be beneficial.

Would you suggest occasional or routine personality work for Busch?

Physical changes:

Medical procedures can alter deficiencies by shifting balance with surgical remedies.
Plastic surgery, cosmetic alterations to improve appearance, is a common remedy for celebrities. Would you recommend any of the following skin manipulations?

(Definitions by Wikipedia).

Blepharoplasty: (“eyelid surgery”): reshaping of the eyelids or the application of permanent eyeliner.

Lip enhancement: surgical improvement of lips’ fullness through enlargement.

Otoplasty: (“ear surgery”/”ear pinning”): reshaping of the ear, most often done by pinning the protruding ear closer to the head.

Browplasty: (“brow lift” or “forehead lift”): elevates eyebrows, smooths forehead skin.

Is a better public Busch possible through mental and medical changes? Possibly, but always present within Busch’s exterior presence is his talent and relentless drive, the core ingredients of champions. Changing any of that would be detrimental.

One reality that is not likely to change any time soon is Busch’s propensity to visit victory lane. No competitor would seek a cure for that.

It’s your take—change or no change. It’s your choice—cheer, boo or be silent.

The opinions expressed in this articles are solely those of the author and not this website.
Photo credit: Dwight Drum @ Racetake.com