Fifth Third Bank to partnerwith Roush Fenway Racing and Matt Kenseth for
Sprint Cup Series Sponsorship

Cincinnati – Fifth Third Bancorp (Nasdaq: FITB) today announceda
multi-year marketing partnership with Roush Fenway Racing, beginning
thisseason with four races as the primary sponsor of Matt Kenseth’s No.
17 FordFusion in the NASCAR Sprint Cup Series. A similar number of races
for thefollowing years will be announced at a later date.

Fifth Third will be theprimary sponsor of Kenseth’s Ford at four Sprint
Cup Series races in 2012 including:
-Sprint All Star Race in Charlotte, NC on May 19
– Quaker State 400 in Sparta, KY on June 30
– Crown Royal’s “Your Hero’s Name Here” race in Indianapolis, IN on July
29
– Pure Michigan 400 in Brooklyn, MI on August 19

“Fifth Third Bank is excitedto partner with Roush Fenway Racing and Matt
Kenseth on this Sprint Cup Series sponsorship,”said Greg Carmichael,
executive vice president and chief operating officer ofFifth Third
Bancorp. “Our organizations share many common values including afocus on
teamwork and a desire to challenge the status quo to be the best atwhat
we do. We are looking forward to working with the Roush Fenway
Racingorganization, and Matt Kenseth, to help drive our business and
build the FifthThird Bank brand.”

The partnership betweenFifth Third Bank and Roush Fenway Racing was
announced today at the NASCAR Hallof Fame in Charlotte where the paint
scheme for the Fifth Third Ford Fusion wasalso unveiled.

“Fifth Third Bank is aleader when it comes to banking and I’m thrilled
to be driving the Fifth ThirdBank Ford Fusion starting with the Sprint
All Star Race,” said Roush FenwayRacing driver, and winner of the 2012
Daytona 500, Matt Kenseth. “I’m lookingforward to introducing Fifth
Third Bank to all our loyal NASCAR fans.”

Headquartered in Concord, NC, Roush Fenway Racing is thewinningest team
in NASCAR history having won five championships in NASCAR’s topthree
divisions and more than 400 races in drag racing, sports car and
stockcar racing.

“Roush Fenway Racing isexcited to partner with Fifth Third Bank and help
drive their business througha primary sponsorship of Matt Kenseth’s
team. They are a well respected,innovative financial services
organization with a long and rich history thatshares our company’s
passion for excellence and commitment to winning,” saidJack Roush, owner
and founder of Roush Fenway Racing.