AARON’S, MWR & DAVID REUTIMANN:
TOGETHER THROUGH 2012 IN SPRINT CUP RACING
Aaron’s Ups Primary Sponsorship From 24 to 30 races in 2010
Extends Agreement through 2011 & 2012
INDIANAPOLIS (JULY 25, 2010) – Michael Waltrip Racing announced today that it has signed agreements extending its relationships with driver David Reutimann and primary sponsor Aaron’s, Inc. on the No. 00 Aaron’s Dream Machine Toyota through the 2012 NASCAR Sprint Cup season.
“I’m glad both Michael Waltrip Racing and Aaron’s want to keep me around,” joked Reutimann. “I’ve been asked about my contract for the last month and we’ve had a handshake agreement, but now it’s done and I’m glad I can finally talk about it. I’m thrilled. This is where I want to be – at Michael Waltrip Racing driving the No. 00 with Aaron’s on the hood. Aaron’s has been a great partner and I consider myself a lucky dog every time I get behind the wheel of the Aaron’s Dream Machine.
“Michael and Darrell Waltrip have given me just about every chance I have ever had in NASCAR since 2004 and I don’t want to go anywhere else. Good things are happening here and I plan to be a part of it.”
Reutimann, 40, earned his second Sprint Cup victory on July 10 in Chicagoland. He earned his and MWR’s first Sprint Cup victory at Charlotte in May 2009. He owns victories all three NASCAR national touring series. No driver owns more Toyota starts than Reutimann in NASCAR.
MWR co-owner Michael Waltrip said he never doubted Reutimann’s return.
“We never wavered on wanting to extend David and neither did Aaron’s. David and Aaron’s are like family to me. They’ve both been a large part of Michael Waltrip Racing since the very beginning and have stuck with us through thick and thin,” said Waltrip. “In the beginning we all took a chance on each other. You might say it was a high-risk, high reward proposition for everyone involved, but we all believed in each other and we are now starting to see those rewards a little more each day.
“Aaron’s along with NAPA AUTO PARTS and Toyota are three of the cornerstones MWR built upon over the years. Their loyalty to us has been as important as any ingredient in our success of late. I’m very proud that these companies have stayed with us as long as they have. We have a very bright future and plan to reward their loyalty in the coming years as we grow and continue to visit victory lane.”
Aaron’s will increase its primary sponsorship of Reutimann’s No.00 from 24 to 30 races in 2010 with TUMS and Best Western completing the schedule. Aaron’s will remain at 30 races in 2011 and 2012 and assume associate sponsorship position with all MWR Toyotas.
“Increasing our involvement in the NACSAR Sprint Cup Series and extending our partnership with Michael Waltrip Racing and David Reutimann through 2012 is a testament to how successful this relationship has been for Aaron’s,” stated Ken Butler, Chief Operating Officer of Aaron’s, Inc. “Much of Aaron’s growth and success is a direct result of our partnership with MWR and we are thrilled to continue that for two more seasons. We have built a rich history with Michael Waltrip and this organization over the last 11 years and I could not imagine Aaron’s partnering with anyone else in this sport. We look forward to being a part of their continued success.”
Aaron’s relationship with Michael Waltrip Racing began in 2000 when the Atlanta-based company sponsored six races for Waltrip’s Nationwide team. The relationship grew from a partial Nationwide program to one of the most recognizable Cup partnerships in the sport with aggressive activation and extensive usage of Waltrip and Reutimann in television and radio commercials.
MWR fields fulltime NASCAR Sprint Cup teams for Reutimann and Martin Truex Jr. as well as a fulltime K&N Pro Series entry and a six-race Nationwide Series entry for Ryan Truex. MWR along with Gary and Blake Bechtel co-own Diamond-Waltrip Racing that fields a fulltime Nationwide entry for Trevor Bayne.
The Final Lap Weekly 