Photo Credit: NASCAR MEDIA & FORD’S FACEBOOK PAGE

New 2013 Ford Fusion NASCAR Sprint Cup Car Brings the “Stock Car” Back to NASCAR

Ford Racing unveils 2013 Fusion NASCAR Sprint Cup redesign at Charlotte Motor Speedway during NASCAR Media Tour.

2013 Sprint Cup car features full redesign by Ford designers to mirror 2013 Fusion production car and return brand identity to the track.

New Fusion race car will debut at Daytona 500 in February, 2013.

Continue reading “Photos: Ford Fusion first out of the gate with 2013 Cup Series Car”

NASCAR BECAME A WHOLE NEW WORLD WHEN GORDON/DUPONT ENTERED THE RACE

CHARLOTTE, N.C. (January 21, 2012) “A Whole New World” appropriately was the No. 1 song on the pop charts the year Jeff Gordon came on the NASCAR Cup Series scene in the rainbow-colored Hendrick Motorsports No. 24 DuPont Chevrolet and took the motorsports world by storm.

But the irony goes beyond the song title. Gordon’s first Cup Series start was seven-time champion “King” Richard Petty’s final Cup Series start at the season finale in Atlanta in 1992. The torch seemed to be passed that day as Gordon went on to accumulate four championships in his first nine full seasons and now is third on the all-time win list with 85 career victories. David Pearson is second with 105, and Petty reigns with a record 200 wins.

Continue reading “20 Years of Jeff Gordon and the #24 DuPont Chevrolet”

Busch Brothers Join World Class Lineup of Monster Athletes to Announce Joining Monster Energy Team

A collection of world class Monster Energy action sports athletes welcomed Kyle and Kurt Busch to the Monster Energy team today with the announcement of a multi-year agreement as primary sponsor of the team’s No. 54 Monster Energy Camry in the NASCAR Nationwide Series for Kyle Busch Motorsports.

With multi-time X Games and Dew Tour Champion Jamie Bestwick serving as announcer, a freestyle moto-x demo kicked things off at the headquarters of team owner Kyle Busch’s race shop. “It’s great to have the Busch brothers join the Monster team and be wearing the Claw – they have the right attitude for Monster, and they’re proven winners, which is what Monster is all about,” said Bestwick, who was joined in the announcement by a lineup including seven-time Supercross Champion Jeremy McGrath, multifold Freestyle Motocross X Games Medalists Jeremy “Twitch” Stenberg, Kyle Loza and Adam Jones, off-road champion Johnny Greaves and BMX legend Dave Mirra in making the announcment in front a slack-jawed platoon of NASCAR media members who very likely saw moto-x backflips live for the first time in person.

Continue reading “Photos: Busch Brothers #54 Monster Energy Camry Paint Scheme”

CONCORD, N.C. (Sept. 21, 2011) – NASCAR fans today will get a sneak peek at Dale Earnhardt Jr.’s new-look paint scheme for the 2012 Sprint Cup Series season.

A partner on Earnhardt’s cars since he joined Hendrick Motorsports in 2008, PepsiCo will feature its Diet Mountain Dew brand on the No. 88 Chevrolets in 2012. AMP Energy will remain as a major associate sponsor, retaining a significant presence with the team next season.
The new No. 88 Diet Mountain Dew/National Guard Chevrolet will debut at the 2012 Daytona 500.

Photo Credit: HENDRICK MOTORSPORTS MEDIA

“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and

Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew—it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”

Continue reading “Photos: Dale Earnhardt Jr’s 2012 Diet Mountain Dew Paint Scheme”