Rivalries make any sport great and NASCAR has its fair share of legendary foes. Every driver’s desire to win is fueled by their contempt for coming in second.
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One In Five Fortune 500 Companies Invest In NASCAR
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Number Of Companies Now Using NASCAR To Drive Business Is Higher Than In 2008
DAYTONA BEACH, Fla. (July 17, 2012) – More Fortune 500 companies are involved in NASCAR than in 2008, according to a recent review of brands currently using the sport to drive business. The analysis looked at companies that either sponsor NASCAR teams, tracks, the sanctioning body, or are media partners. The number of current Fortune 500 companies invested in NASCAR (114) remains higher than any other sport. In 2012 alone, more than 24 brands entered the sport, including a handful of Fortune 500 companies.
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