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Joe Gibbs Racing Launches Pit Road with Pals Game App
Provides Fans Virtual Pit Crew Experience in Competition Format

image010HUNTERSVILLE, N.C. (August 26, 2015) –Joe Gibbs Racing announces today the launch of their new interactive pit crew competition app: Pit Road with Pals.

The new version of the popular pit stop game is now available for download on all Apple and Android devices. It can be downloaded for Apple here: http://pit-apple.jgr.mobi and Android here: http://pit-google.jgr.mobi.

image011Pit Road With Pals App is a free app and provides fans the opportunity to test their skills in all facets of a pit stop. New to this version is the opportunity to play with friends in a best-of-three round competition style similar to many popular word games.

View the video trailer: https://youtu.be/znP1OP9Ehz4

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Dale Earnhardt Jr. AMP Energy AppToday, we’re excited to announce “AMP Energy PowerDash”, a brand new free mobile racing game from Dale Earnhardt Jr. and AMP Energy. The rules of PowerDash are simple: the longer you keep your No. 88 Chevy SS race car on the track without crashing, the faster you drive and more points you earn, which in turn unlocks upgrades for your car, as well as AMP Energy coupons.

Playing PowerDash not only gives fans a chance to earn a spot on the virtual leaderboards, but is key to potentially winning a variety of unique real-world prizes and experiences. Weekly prizes include a variety of Dale Jr./AMP Energy memorabilia, including autographed hats, firesuits, scale-model die cast cars, and much more. The top-performing player with the highest score wins an all-expenses-paid VIP racing experience with Dale Jr., and everyone who downloads PowerDash and plays the game has a chance to win a 2013 Chevy Camaro SS Convertible.

PowerDash also leverages image recognition and geo-location technology. Consumers can visit 7-Eleven stores around the country to scan cans of AMP Energy to unlock exclusive offers and tips for maintaining the right level of energy with AMP Energy products.

Continue reading “Dale Earnhardt Jr.’s AMP Energy PowerDash Game Now Available for iOS/Android Devices”

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dale-earnhardt-jr-commercial-ad-reviewing script with directorDale Earnhardt Jr. Encourages Drivers to Avoid Distracted Driving In New National Ad Campaign Highlighting Sprint Drive First App.

Ad will run during NASCAR Sprint Cup Series race telecasts and other NASCAR programing on network and cable television.

Details, links, and Photo Gallery follow the break.

Continue reading “Dale Earnhardt Jr. Says Don’t Text And Drive With Sprint Drive First App”

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Jeff Gordon NetworkNew Season, New Car, New App – Downloading Jeff Gordon Smartphone App Will Keep You Up to Speed

 

Around the time Jeff Gordon was making his first start in the NASCAR Cup Series, the first SMS text message and first “smartphone” made their debut. Today marks another “first” with the introduction of Gordon’s official iOS smartphone app.

Continue reading “New Jeff Gordon Smartphone App Brings the NASCAR News to You”

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NASCARcomDAYTONA BEACH, Fla. (Jan. 3, 2013) — Calendars officially turned to 2013 just a few days ago, signifying for many a point of resolution – a fresh start in determining a new course of action. Like millions of its loyal fans, NASCAR® took a bold step by officially flipping the switch on a brand new digital experience, highlighted by a revamped NASCAR.com®.

“As people wake up and log on to the new NASCAR.com today and every day moving forward, they will see that it was designed with one thing in mind: the fans,” said Marc Jenkins, vice president of digital media for NASCAR. “This digital experience is meant to constantly evolve based on user feedback, with the goal of a creating a better digital experience for our fans.”

On the new NASCAR.com, the excitement of NASCAR will be captured through dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by NASCAR.com’s editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis.

“The simplified NASCAR digital platform makes for easier user navigation and maximized interaction,” said Jenkins. “And most importantly, fans will have the same digital experience no matter what type of device is being used – be it a PC, a tablet or a mobile phone.”

Across the entire digital platform, there are also plenty of options for fans to further engage in on-track action on race day. The interactive live leaderboard will provide fans with in-depth information in real-time on each driver, while the popular RaceView® and RaceBuddy™ applications will be improved for an enhanced broadcast complement on race day. Fans will also be able to engage in NASCAR FANTASY LIVE™, the official NASCAR fantasy game, which will have a brand new look and feel.

For fans heading to the racetrack, the new NASCAR.com will continue to serve as a great destination for in-depth information on NASCAR-sanctioned race tracks. From information on local attractions, track history, and most importantly, ordering race tickets, fans need to look no further than the digital home of NASCAR: NASCAR.com.

Finally, in addition to an entirely new website, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona (Feb. 16, FOX) and the Daytona 500 (Feb. 24, FOX), giving fans an unprecedented second screen experience on their tablets and mobile devices.

· NASCAR Mobile ’13 – This app is highlighted with content such as latest news, race leaderboard, video, social media updates, in-car audio, live data and more.
· NASCAR RaceView Mobile ’13 – In addition to the aforementioned features, this premium app will render a virtual live race environment, giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.

NASCAR selected SapientNitro last summer to help design and build the platform for NASCAR’s new digital experience. NASCAR has also worked very closely with technology services firm Omnigon, which has acted as an advisor throughout the build.