Axalta

on

AxaltaAXALTA COATING SYSTEMS TO GO 24 WITH NO. 24

CHARLOTTE, N.C. – Axalta Coatings Systems, formerly DuPont Performance Coatings, not only launched its new brand this week, it today announced a three-year contract extension with the No. 24 Hendrick Motorsports team through 2016.
In its 21st year of sponsorship, Hendrick Motorsports and Axalta will reach an extraordinary 24-year partnership. Currently the longest running driver, owner and sponsor combination in NASCAR, the partnership with driver Jeff Gordon has four NASCAR Cup Series championships and 87 NASCAR Sprint Cup wins to their credit.
Axalta will have primary positioning on the No. 24 Chevrolet for 10 races for each of the next three years and will continue its associate sponsorship status for the remaining races.

Continue reading “Axalta Coating Systems To Go 24 With No. 24 For 3 Years”

on

Jeff Gordon 2012 DuPont Paint Scheme 24REBRANDED AXALTA COATING SYSTEMS REMAINS COMMITTED TO HENDRICK MOTORSPORTS AND JEFF GORDON
CHARLOTTE, N.C. (February 4, 2013) – The Carlyle Group, one of the world’s largest and most successful investment firms with a portfolio of businesses that includes Hertz Rental Car, Allison Transmission and Dunkin’ Donuts, announced today that it has acquired DuPont’s paint business. Although the people, products and technologies will remain the same, the paint business, which sponsors the No. 24 Chevrolet of Hendrick Motorsports and driver Jeff Gordon in the NASCAR Sprint Cup Series, has been rebranded as Axalta Coating Systems.

Continue reading “DuPont Rebranded As Axalta, Gives Jeff Gordon’s #24 New Look”