Sept. 3, 2014

By Reid Spencer
NASCAR Wire Service

CHARLOTTE, N.C.—What is now the NASCAR Nationwide Series will have a new name next year—and for the next 10 years.

But Wednesday’s announcement of Comcast’s XFINITY brand as the title sponsor of NASCAR’s secondary series merely scratches the surface of a deal that includes XFINITY as an official NASCAR partner in the multichannel video programming distributor and broadband ISP categories.
Continue reading “NASCAR and Comcast announce 10-year entitlement agreement, XFINITY Series”