Danica Patrick

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ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona

With an average of 4.4 million people watching, ESPN’s live telecast of the NASCAR Nationwide Series season opener at Daytona International Speedway on Feb. 25 has broken the previous record as the most-viewed race ever on cable television for the series.

The race telecast earned a household coverage rating of 3.3, averaging 4,433,249 viewers in 3,304,012 households, breaking the record of 4,271,365 viewers in 3,170,109 households set for ESPN’s telecast of the Daytona race in 2010.

Ratings and viewership for the Daytona telecast were up 37 percent from ESPN’s telecast of last year’s race, which earned a 2.4 household coverage rating and averaged 3,246,875 viewers.

Continue reading “ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona”

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By Reid Spencer
NASCAR Wire Service

DAYTONA BEACH, Fla. — In a weekend of unlikely winners, James Buescher took the checkered flag under caution in Saturday’s Drive4COPD 300 Nationwide Series race with wreckage from the cars of the likely winners strewn behind him in Turn 4 at Daytona International Speedway.

Buescher, a first-time winner in the series, took advantage of a last-lap wreck involving front-runners Trevor Bayne, Tony Stewart, Elliott Sadler, Joey Logano, Kurt Busch, Ricky Stenhouse Jr. and Kyle Busch to score the victory, one day after rookie John King won his first NASCAR Camping World Truck Series race in his first trip to Daytona.

Continue reading “James Buescher grabs first Nationwide win in wild finish at Daytona”