DAYTONA BEACH, Fla. (August 7, 2012) – “Dodge has been a great partner to NASCAR for many years, and they have been part of numerous memorable moments throughout our history,” said NASCAR Chairman and CEO Brian France. “They made a business decision not to return in 2013, as they did in 1977 before returning in 2001. We wish them well and hope they again will choose to return to NASCAR at a later date.

“Our fans have a passion for cars and emotional connections to particular manufacturers, and that’s why in 2013 we will debut new race car designs that are modeled after each manufacturer’s production cars. This change is a direct result of feedback from our fans, who are the most brand loyal in all of sports.”

Dodge to Withdraw from NASCAR at Conclusion of 2012 Season

AUBURN HILLS, Mich. (Aug. 7, 2012) – SRT Motorsports announced today that Dodge will withdraw from NASCAR competition at the conclusion of the 2012 season.

Ralph Gilles, President and CEO – Street and Racing Technology Brand and Motorsports, Chrysler Group LLC, made the announcement during a media teleconference call. The decision affects current involvement in both the NASCAR Sprint Cup Series and NASCAR Nationwide Series. Penske Racing currently fields two Dodge Charger cars in the Sprint Cup Series and two Dodge Challenger cars in the Nationwide Series.

Continue reading “Dodge Leaving NASCAR After 2012 Season”

FOR IMMEDIATE RELEASE

DODGE BRAND IDENTITY RETURNS IN NASCAR WITH 2013 DODGE CHARGER

Dodge Charger Race Car For 2013 Sprint Cup Series Unveiled At LVMS

PHOTO CAPTION: The unmistakable Dodge crosshair grill on the newly designed and engineered 2013 NASCAR Sprint Cup Series Dodge Charger revealed Sunday at Las Vegas Motor Speedway (credit: Dodge)

LAS VEGAS (Sunday, March 11, 2012) – Fans asked for it. NASCAR agreed. SRT Motorsports and Dodge delivered. SRT Motorsports unveiled the 2013 Dodge Charger that will compete in the NASCAR Sprint Cup Series next season at Las Vegas Motor Speedway today in front of the people that asked for the change — the fans. Just as they did with the Dodge Challenger when it was introduced in the NASCAR Nationwide Series two years ago, SRT Motorsports designers and engineers created a race car fans will have no problem identifying on the race track. The defining features of the street Charger have been expertly incorporated into the racing version.

Continue reading “Photo: 2013 NASCAR Dodge Charger Cup Series Car”

UPDATE: SEE THE REAL THING – CLICK HERE

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2013 NASCAR Dodge Charger: Brand Identity Is Back

AUBURN HILLS, Mich. (Friday, March 2, 2012) – Yes, NASCAR driver Sam Hornish, Jr, might be a bit partial to the 2013 Dodge Charger that debuts in the Sprint Cup series at the Daytona 500 next year.

But when he’s right, he’s right: “The car looks the best out of any of the new cars, that’s for sure — nice, sharp lines — and you can see a lot of the street car in the race car. It brings the Charger’s identity back onto the racetrack.”

Continue reading “Photo: Sneak Peek 2013 Dodge Charger NASCAR Cup Series Car”