Companies Provide Detail Of Ongoing Relationship Including Recently Launched YouTube Channel And Continued Conversations
About the Future Of NASCAR And Technology
DAYTONA BEACH, Fla. (April 1, 2012) – NASCAR and Google today confirmed what many expected throughout the morning – the two companies working together to bring autonomous vehicle technology to NASCAR race cars was Google’s very popular, annual April Fools’ Day joke.
The collaboration highlights an evolving relationship between the two organizations that currently has them exploring possible business and technology opportunities in the future. One prime example of that collaboration lies in the recently created and launched NASCAR YouTube Channel.
“We have the best drivers in the world and would never consider replacing them despite any technological advancement,” said Brian France, chairman and CEO of NASCAR. “With that being said, technology is one of the most important sectors for the future of our sport, and we’re excited about our conversations with Google as we continuously explore ways to improve the fan experience and expose NASCAR racing to new audiences.”