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dale_earnhardt_jr_most_popular_2013Dale Earnhardt Jr. was named the NMPA NASCAR Most Popular Driver in the NASCAR Sprint Cup Series for a record, 11th consecutive season. He matched Bill Elliott’s mark a year ago although the 1988 NASCAR Sprint Cup champion continues to hold the overall record of 16.

Earnhardt said many things motivate a driver to compete at a high level. Continue reading “Dale Earnhardt Jr. Shocks With 11th Straight NMPA NASCAR Most Popular Driver Award”

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CONCORD, N.C. (Sept. 21, 2011) – NASCAR fans today will get a sneak peek at Dale Earnhardt Jr.’s new-look paint scheme for the 2012 Sprint Cup Series season.

A partner on Earnhardt’s cars since he joined Hendrick Motorsports in 2008, PepsiCo will feature its Diet Mountain Dew brand on the No. 88 Chevrolets in 2012. AMP Energy will remain as a major associate sponsor, retaining a significant presence with the team next season.
The new No. 88 Diet Mountain Dew/National Guard Chevrolet will debut at the 2012 Daytona 500.

Photo Credit: HENDRICK MOTORSPORTS MEDIA

“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and

Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew—it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”

Continue reading “Photos: Dale Earnhardt Jr’s 2012 Diet Mountain Dew Paint Scheme”