By Robert Schloemer, NASCAR Fan Contributer – Follow on Twitter @SchloemerZ

What do most people think about when they think about Texas motor speedway?  A cookie cutter 1.5-mile oval? A repave disaster? A boring race?

How about one of the biggest events for a huge demographic? 

I am a Texan, loud and proud.  Texans love sports.  Texans spend a lot of money on sports.  Texans also love cars, trucks and racing.  Texas is a huge demographic. And that is why Texas Motor Speedway is so important. Continue reading “Texas Motor Speedway: From a Fans Perspective”

Sprint Fan Vote
Fans can vote until Friday (May 16) on the NASCAR MOBILE App or online at NASCAR.com/allstar.
Votes cast from the NASCAR MOBILE App count double.
The Sprint Fan Vote winner will be announced after the Sprint Showdown and will be entered into the NASCAR Sprint All-Star Race.
If the Sprint Fan Vote leader finishes first or second in the Sprint Showdown, the Sprint Fan Vote spot will go to the driver second in fan voting. Continue reading “2014 NASCAR Sprint All-Star Race: The Format”

Hall of Fame LogoNASCAR Announces Fan Appreciation Day At The NASCAR Hall Of Fame
Free Admission To NASCAR Hall of Fame For All Fans On Feb. 1

DAYTONA BEACH, Fla. (Jan. 14, 2014) – For the first time since its 2010 opening, the NASCAR Hall of Fame will offer fans unlimited access to the attraction … FREE OF CHARGE. Continue reading “NASCAR Announces Fan Appreciation Day At The NASCAR Hall Of Fame Free Feb 1”

dash4cash-main.jpg.main.pngPotential $1M Bonus For Drivers And Fan Sweepstakes Highlight Dash 4 Cash
Popular NASCAR Nationwide Series Dash 4 Cash Begins With Kentucky Qualifier

DAYTONA BEACH, Fla. (June 4, 2013) – There will be more on the line June 28 during the NASCAR Nationwide Series Feed the Children 300 at Kentucky Speedway than most races.

This year, the Kentucky race will be the qualifier for the “Dash 4 Cash,” the beginning of the popular NASCAR Nationwide Series program that could result in a $1 million payout to one talented driver. Kentucky will determine the four eligible drivers that could win one of the four $100,000 payouts that make up the program beginning July 5 at Daytona.

Continue reading “Potential $1M Bonus For Nationwide Drivers And Fan In NASCAR Dash 4 Cash”

SprintUnlimitedAtDaytonaThumbFans are invited to design the race by casting votes on the number of laps in each segment, the type of pit stop a team makes after the first segment, how many cars will be eliminated after the second segment, and which fire suit Miss Sprint Cup will wear in Victory Lane after the final segment.

Continue reading “Sprint Invites NASCAR Fans to Design The Sprint Unlimited At Daytona”


Collaboration With HP Brought Online
 
2013 Fan And Media Engagement Center UnveilDAYTONA BEACH, Fla. (Jan. 14, 2013) – NASCAR and HP today unveiled the new NASCAR Fan and Media Engagement Center presented by HP. This first-of-its-kind resource will enable NASCAR to better serve its industry, partners and fans through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media.
NASCAR Chairman and CEO Brian France and HP Enterprise Services Vice President Charles Salameh were on hand to cut the ceremonial ribbon to officially open the center at NASCAR Plaza in Charlotte, N.C.
“The Fan and Media Engagement Center build has been a thorough process more than a year in the making, and we are excited to see it come to life,” France said. “We believe this tool has the potential to be the best of its kind in sports – the first ever to combine not only social, but also traditional and broadcast media analysis. We’ll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It’s another example of our commitment to innovation.”
HP collaborated with NASCAR to design and build the Fan and Media Engagement Center. The center is a showpiece on the 8th floor of NASCAR Plaza, where NASCAR’s Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology. Behind the scenes, HP’s custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.
“The FMEC is the culmination of a collaboration between NASCAR and HP,” said Salameh, vice president – Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP’s integrated solution not only benefits NASCAR’s complex ecosystem by allowing real-time data capture and analysis across a wide variety of media, traditional as well as digital, tailored to specific audiences within the industry.”
The FMEC will provide NASCAR the ability to monitor, analyze and better understand the current media landscape in order to respond more effectively and efficiently to fans and respond more rapidly to national, local and global media.
Measurement also will be a key function of the Fan and Media Engagement Center. Those capabilities will expand across qualitative and quantitative measurements, including tonality, volume, proximity and other coverage attributes in regular reports the FMEC will generate for its industry.

NASCAR And Twitter Partner To Bring Fans Closer To The Sport On Race Day
Twitter To Launch Complementary Live Event Product Starting With Pocono 400 On TNT

DAYTONA BEACH, Fla. (May 18, 2012) – NASCAR and Twitter announced today a unique digital partnership that will create a new way for the sport’s millions of fans to experience what happens inside NASCAR and its teams on race day.

Built to support the live race broadcast, this new experience will give fans a complementary insider’s view of the action as it unfolds on the track and on Twitter. During a race, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities.
Continue reading “NASCAR And Twitter Partner For Special Fan Experience Starting At Pocono”

IF RICKY STENHOUSE JR. OR TREVOR BAYNE
WINS THE DAYTONA 500, ONE NASCAR FAN WINS $100,000!

$100,000 Giveaway Kicks Off New Partnership for
Lionel NASCAR Collectables, Stenhouse and Bayne

DAYTONA BEACH, Fla. (February 21, 2012) – When the green flag drops at the Daytona 500, more than bragging rights will be on the line for drivers Ricky Stenhouse Jr. and Trevor Bayne.

Continue reading “If Stenhouse, or Bayne win Daytona 500, Lionel gives fan $100,000”

Thousands Enjoy Return Of Offseason Fan Event In Charlotte

DAYTONA BEACH, Fla. (Jan. 21, 2012) – For one day at least, Sam Alverson of Jacksonville, Fla., could lay claim to being NASCAR’s No. 1 fan. It wasn’t just because of his devotion to the sport; it’s because he was first in line.

After a marathon 26-hour campout session, Alverson was the first of thousands of fans through the doors Saturday for the inaugural NASCAR Preview 2012 Presented by Sprint at the NASCAR Hall of Fame and Charlotte Convention Center. The fan-friendly event, part of NASCAR’s Acceleration Weekend, followed an overflow crowd for Friday evening’s NASCAR Hall of Fame Induction Ceremony of Richie Evans, Dale Inman, Darrell Waltrip, Glen Wood and Cale Yarborough.

Many fans were in line the day before the event, forming a human chain that went halfway around the convention center and weathered cool, drizzly conditions. For Alverson, the reward of a 5 1/2-hour drive and extensive wait in the elements was a chance to greet his favorite driver, four-time NASCAR Sprint Cup champion Jeff Gordon.

Continue reading “Photos: NASCAR Fan Preview Event Builds 2012 Season Excitement”