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nascar_logo-300x156Number of FORTUNE 500 Companies Invested In NASCAR
Increases From 1-in-5 To Nearly 1-in-4
Eight Percent Increase in FORTUNE 500 Companies Involved in NASCAR Since 2008

DAYTONA BEACH, Fla. (May 30, 2013) – Nearly one-in-four (117) FORTUNE 500 companies use NASCAR as part of their marketing mix, according to an analysis of sponsors currently in the sport when compared to the magazine’s annual list released this month. For the second consecutive year, the number of FORTUNE 500 companies involved in NASCAR increased; and is an eight percent improvement over 2008. The analysis encompassed companies currently involved as a sponsor of NASCAR’s sanctioning body, teams, tracks and/or as media partners.

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Number Of Companies Now Using NASCAR To Drive Business Is Higher Than In 2008

DAYTONA BEACH, Fla. (July 17, 2012) – More Fortune 500 companies are involved in NASCAR than in 2008, according to a recent review of brands currently using the sport to drive business. The analysis looked at companies that either sponsor NASCAR teams, tracks, the sanctioning body, or are media partners. The number of current Fortune 500 companies invested in NASCAR (114) remains higher than any other sport. In 2012 alone, more than 24 brands entered the sport, including a handful of Fortune 500 companies.

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