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Companies Provide Detail Of Ongoing Relationship Including Recently Launched YouTube Channel And Continued Conversations
About the Future Of NASCAR And Technology
DAYTONA BEACH, Fla. (April 1, 2012) – NASCAR and Google today confirmed what many expected throughout the morning – the two companies working together to bring autonomous vehicle technology to NASCAR race cars was Google’s very popular, annual April Fools’ Day joke.
The collaboration highlights an evolving relationship between the two organizations that currently has them exploring possible business and technology opportunities in the future. One prime example of that collaboration lies in the recently created and launched NASCAR YouTube Channel.
“We have the best drivers in the world and would never consider replacing them despite any technological advancement,” said Brian France, chairman and CEO of NASCAR. “With that being said, technology is one of the most important sectors for the future of our sport, and we’re excited about our conversations with Google as we continuously explore ways to improve the fan experience and expose NASCAR racing to new audiences.”

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Chase for the NASCAR Sprint Cup To Be Seen Like Never Before

NASCAR, Turner Sports and ESPN to Make RaceBuddy and WatchESPN Available to Fans for the First Time Ever During the Chase

Heading into the start of the Chase for the NASCAR Sprint Cup, NASCAR, ESPN and Turner Sports, which manages NASCAR.COM, announced today details of a new partnership that will provide race fans with a never-before-seen digital viewing experience during the sport’s postseason run. NASCAR.COM’s RaceBuddy product will be available for the first time ever during the Chase while NASCAR content will appear for the first time ever in ESPN’s WatchESPN.com platform and WatchESPN app.

RaceBuddy, NASCAR.COM’s popular, interactive live video product, will feature two mosaics with a mix of eight in-car and stationary cameras positioned around the track for the nine Chase races airing on ESPN. Fans wanting to watch ESPN’s live telecast on their computer, smartphone or tablet will now be able to do so through ESPN’s groundbreaking application, WatchESPN and WatchESPN.com.

Continue reading “WatchESPN to have 9 of 10 Chase Races online and apps”

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iPad Screen

As we gear up for the 2011 NASCAR Chase for Sprint Cup playoffs, The Final Lap has launched an all new website now located at http://thefinallap.com

Besides being easier to remember, the All New site features…

-An app-like iPhone / Smartphone friendly layout (when viewed from such a device)

-A very slick iPad magazine style interface

-Social networking integration, users can now repost any article to Facebook, Twitter, and Google+

-Fans can get interactive by commenting on any article using their existing Facebook or Twitter accounts

-Without getting into the mumbo-jumbo tech talk, this site is now super fast

-Completes the branding of all The Final Lap content, Facebook.com/thefinallap, Twitter.com/thefinallap, and now thefinallap.com. Nice and easy to remember for everyone!

Continue reading “The Final Lap launches All New Website, Features for iPhone/iPad, Social Media”