Dale Earnhardt Jr. Edges Out Kasey Kahne
For The Cover Of NASCAR® The Game™: Inside Line
DAYTONA BEACH, Fla. (August 22, 2012) - NASCAR fans have spoken, and Dale Earnhardt Jr. narrowly defeated Kasey Kahne in the final round of voting in the “Drive for the Cover” campaign. Earnhardt, nine-time most popular driver, will adorn the cover of the upcoming NASCAR The Game™: Inside Line video game, scheduled to be released on Nov. 6.
“We are excited for Dale Earnhardt Jr. to be featured on the cover of the new NASCAR The Game: Inside Line,” said Blake Davidson, NASCAR vice president of licensing & consumer products. “For a campaign that was driven entirely through social media, the more than 775,000 votes cast in the “Drive for the Cover” campaign is a testament to the impact that the NASCAR industry and its fans have across these platforms.”
The Final Lap Weekly 