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HUNTERSVILLE, N.C. (April 23, 2014) – Darrell Wallace, Jr. is set to make his first NASCAR Nationwide Series (NNS) start of the 2014 season at Talladega Superspeedway on Saturday, May 3, behind the wheel of the No. 20 ToyotaCare Toyota Camry for Joe Gibbs Racing (JGR). The start will mark the 20-year-old’s fifth-career start in the series. Continue reading “Darrell Wallace, Jr. Joins Lineup for No. 20 Toyota in the NASCAR Nationwide Series First Start at Talladega Superspeedway”

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Earnhardt Jr. Among Top-10 Most Valuable Sports Brands by Forbes

NASCAR driver ranks seventh in athlete category of the Forbes Fab 40

MOORESVILLE, N.C. (October 6, 2011) – Dale Earnhardt Jr., an 18-time winner in the NASCAR Sprint Cup Series and eight-time NASCAR Most Popular Driver, ranked seventh on the World’s Most Valuable Athlete Brands list, published this week by Forbes.com.

Continue reading “Dale Earnhardt Jr. Among Top-10 Most Valuable Sports Brands by Forbes”

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CONCORD, N.C. (Sept. 21, 2011) – NASCAR fans today will get a sneak peek at Dale Earnhardt Jr.’s new-look paint scheme for the 2012 Sprint Cup Series season.

A partner on Earnhardt’s cars since he joined Hendrick Motorsports in 2008, PepsiCo will feature its Diet Mountain Dew brand on the No. 88 Chevrolets in 2012. AMP Energy will remain as a major associate sponsor, retaining a significant presence with the team next season.
The new No. 88 Diet Mountain Dew/National Guard Chevrolet will debut at the 2012 Daytona 500.

Photo Credit: HENDRICK MOTORSPORTS MEDIA

“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and

Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew—it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”

Continue reading “Photos: Dale Earnhardt Jr’s 2012 Diet Mountain Dew Paint Scheme”

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Dale Earnhardt Jr.’s last top-five finish came in early June, over three months ago. Entering the Chase, seven of his previous nine finishes were outside the top 20.

So momentum wasn’t a discussion topic. A top 10 would have been thrilling.

Instead, Earnhardt surprised onlookers with a third-place run – his best finish in a Chase race since a runner-up at Martinsville in 2008.

Earnhardt now sits fifth in points – up from 10th – just 13 points off the lead.