Dale Earnhardt Jr. Edges Out Kasey Kahne
For The Cover Of NASCAR® The Game™: Inside Line
DAYTONA BEACH, Fla. (August 22, 2012) - NASCAR fans have spoken, and Dale Earnhardt Jr. narrowly defeated Kasey Kahne in the final round of voting in the “Drive for the Cover” campaign. Earnhardt, nine-time most popular driver, will adorn the cover of the upcoming NASCAR The Game™: Inside Line video game, scheduled to be released on Nov. 6.
“We are excited for Dale Earnhardt Jr. to be featured on the cover of the new NASCAR The Game: Inside Line,” said Blake Davidson, NASCAR vice president of licensing & consumer products. “For a campaign that was driven entirely through social media, the more than 775,000 votes cast in the “Drive for the Cover” campaign is a testament to the impact that the NASCAR industry and its fans have across these platforms.”



Kasey Kahne’s second victory of the season on Sunday at New Hampshire Motor Speedway broke up a four-driver deadlock for the two coveted “wild card” qualifying entries into the Chase for the NASCAR Sprint Cup™.