Video: Tony Stewart Slams The Media At Dover For Team Rumors

on June 3, 2013June 3, 2013

Gen-6 NASCAR Goes On Multi-City Road Trip

on February 4, 2013February 4, 2013

DAYTONA BEACH, Fla. (Feb. 4, 2013) – Following extensive on-track testing over the last 18 months involving more than 30 drivers, the NASCAR Sprint Cup Series Gen-6 car’s roll out has reached its next phase, and it starts in less than 24 hours.

It’s time to meet the masses.

Continue reading “Gen-6 NASCAR Goes On Multi-City Road Trip”

NASCAR Launches State-Of-The-Art Fan And Media Engagement Center

on January 14, 2013January 14, 2013

Collaboration With HP Brought Online

DAYTONA BEACH, Fla. (Jan. 14, 2013) – NASCAR and HP today unveiled the new NASCAR Fan and Media Engagement Center presented by HP. This first-of-its-kind resource will enable NASCAR to better serve its industry, partners and fans through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media.

NASCAR Chairman and CEO Brian France and HP Enterprise Services Vice President Charles Salameh were on hand to cut the ceremonial ribbon to officially open the center at NASCAR Plaza in Charlotte, N.C.

“The Fan and Media Engagement Center build has been a thorough process more than a year in the making, and we are excited to see it come to life,” France said. “We believe this tool has the potential to be the best of its kind in sports – the first ever to combine not only social, but also traditional and broadcast media analysis. We’ll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It’s another example of our commitment to innovation.”

HP collaborated with NASCAR to design and build the Fan and Media Engagement Center. The center is a showpiece on the 8th floor of NASCAR Plaza, where NASCAR’s Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology. Behind the scenes, HP’s custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.

“The FMEC is the culmination of a collaboration between NASCAR and HP,” said Salameh, vice president – Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP’s integrated solution not only benefits NASCAR’s complex ecosystem by allowing real-time data capture and analysis across a wide variety of media, traditional as well as digital, tailored to specific audiences within the industry.”

The FMEC will provide NASCAR the ability to monitor, analyze and better understand the current media landscape in order to respond more effectively and efficiently to fans and respond more rapidly to national, local and global media.

Measurement also will be a key function of the Fan and Media Engagement Center. Those capabilities will expand across qualitative and quantitative measurements, including tonality, volume, proximity and other coverage attributes in regular reports the FMEC will generate for its industry.

NASCAR Suspends Driver Kurt Busch Until June 13 For Threats To A Media Member

on June 4, 2012June 4, 2012

NASCAR Suspends Driver Kurt Busch Until June 13; Extends His Probation

DAYTONA BEACH, Fla. (June 4, 2012) – NASCAR has suspended driver Kurt Busch until June 13 of this year and extended his NASCAR probation until Dec. 31 for his actions following the NASCAR Nationwide Series race June 2 at Dover International Speedway.

Kurt Busch violated Section 12-1 (Actions detrimental to stock car racing; violation of probation; verbal abuse to a media member) of the 2012 NASCAR Rule Book. Kurt Busch had previously been placed on NASCAR probation May 15 for his actions during the May 12 NASCAR Sprint Cup Series event at Darlington Raceway. That probation was originally scheduled to end July 25 but has now been extended through the end of this year.