NASCAR

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DAYTONA BEACH, Fla. (Jan. 26, 2012) — NASCAR and its stakeholders intend to build on the success of 2011 as the new season begins with the Feb. 26 Daytona 500 and other Speedweeks events at Daytona International Speedway.

In his State of NASCAR remarks delivered during the NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway on Thursday, NASCAR Chairman and CEO Brian France said, “The sport is in a very good place and we’re going to work even harder to achieve the very best things for the sport of NASCAR well into the future.”

France pointed to initiatives begun a year ago – a simplified points structure in all three national series and a “Wild Card” twist in the Chase for the NASCAR Sprint Cup™ that placed a greater emphasis on race victories – which culminated in what France called “a championship battle that will be talked about for decades to come.”

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Coors Light Renews As Official Beer of NASCAR;
Miller Lite Extends Partnership with Penske Racing, Keselowski

DAYTONA BEACH, Fla.(January 26, 2012) – NASCAR, MillerCoors and Penske Racing today jointly announced multi-year partnership extensions for the brewer’s two biggest brands. For MillerCoors, the deals with the sanctioning body and one of the sport’s most respected teams solidify its status among the most committed sponsors in NASCAR. In addition, MillerCoors has alliances with seven tracks that host NASCAR races.

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