NASCAR

on

Print
In addition to the drama that played out on the race track, the 2016 Daytona 500 produced record social/digital consumption numbers for NASCAR. This year’s edition of The Great American Race generated the most NASCAR-related social conversation on any single day since the inception of the NASCAR Fan and Media Engagement Center (FMEC). It also set a record for most impressions generated in one day by NASCAR’s social channels, a 63% increase compared to last year’s Daytona 500. Continue reading “2016 Daytona 500 Sets Record Social/Digital Consumption Numbers For NASCAR”

on

2016AeroPackageToyotaThis weekend, the NASCAR Sprint Cup Series will debut its much-anticipated lower downforce 2016 aerodynamics package.

The package is similar to the ones used at Kentucky and Darlington last year.

Lowering the downforce on a car makes it harder to drive, which puts more emphasis on driver skill and increases the potential for more passing. Continue reading “NASCAR Debuts Lower Downforce Aero Package At Atlanta”

on

NSCS_Race_030115_15Race Weekend Guide

NASCAR Sprint Cup Series
Race: Folds of Honor QuikTrip 500
Place: Atlanta Motor Speedway
Date and Time: Sunday, Feb. 28 at 1 p.m. ET
Tune-in: FOX, PRN, SiriusXM Ch. 90
Distance: 500.5 miles (325 laps)
What to Watch for: Denny Hamlin attempts to join Matt Kenseth (2009) as the second driver since 2000 to win the first two races of a season. … NASCAR debuts its 2016 lower downforce aerodynamics package. … Hometown favorite Chase Elliott returns to Georgia to make his first NASCAR Sprint Cup Series start at Atlanta Motor Speedway. … Jimmie Johnson tries to tie Dale Earnhardt for seventh on the all-time list with his 76th career victory. … Ty Dillon will start in the No. 14 Chevrolet as the substitute for Tony Stewart. … Joey Logano goes for his first national series win at Atlanta Motor Speedway where he starred in grassroots racing as a youth. Continue reading “2016 Atlanta NASCAR Racing Weekend Guide, TV and Radio Schedule”