National Guard

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The National Guard has decided to end their sponsorship with Dale Earnhardt Jr.’s #88 machine after this season according to their website. There’s just one problem with this, Hendrick Motorsports says they have a contract through the end of next season, have not been contacted by the National Guard, and intend to honor that agreement. So we’ll have to wait and see how this one turns out….

Hendrick Motorsports Statement

“Our team has a contract in place to continue the National Guard program at its current level in 2015, we have not been approached by the Guard about potential changes and plan to honor our current agreement.”

NATIONAL GUARD LINK
http://www.arng.army.mil/News/Pages/ArmyGuardtoseekredesignofsportsmarketingprogramwithinbudgetconstraints.aspx

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Dale Earnhardt Jr.’s No. 88 Chevrolet sits on display at the White House with a NASCAR Unites – An American Salute paint scheme on April 9, 2012, in Washington, D.C.

PHOTO CREDIT: NASCARMEDIA (USED WITH PERMISSION)

The NASCAR Unites program was announced over the weekend with Dale Earnhardt Jr’s #88 patriotic paint scheme sitting at The White house for the 134th annual Easter Egg Roll where over 30,000 people had a chance to see the car. This program is to celebrate America and support military families with these slick paint schemes and more.

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CONCORD, N.C. (Sept. 21, 2011) – NASCAR fans today will get a sneak peek at Dale Earnhardt Jr.’s new-look paint scheme for the 2012 Sprint Cup Series season.

A partner on Earnhardt’s cars since he joined Hendrick Motorsports in 2008, PepsiCo will feature its Diet Mountain Dew brand on the No. 88 Chevrolets in 2012. AMP Energy will remain as a major associate sponsor, retaining a significant presence with the team next season.
The new No. 88 Diet Mountain Dew/National Guard Chevrolet will debut at the 2012 Daytona 500.

Photo Credit: HENDRICK MOTORSPORTS MEDIA

“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and

Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew—it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”

Continue reading “Photos: Dale Earnhardt Jr’s 2012 Diet Mountain Dew Paint Scheme”