MAX It Now offers Pepsi MAX consumers and race fans the chance to win cool prizes by competing in daily social media challenges. Starting on July 7, 2012, each day participants will have a chance to compete in challenges, earn points and win prizes like #24 team gear, gift cards, and race experiences. The top 10 participants with the most points on August 5 will enter the chase for a chance to win the grand prize for a trip for two to Martinsville Speedway and a one-on-one interview with Jeff Gordon. MAX It Now will conclude on August 10, 2012. To participate, consumers can sign up at http://pepsimax.com/now and start completing challenges for cool, instant prizes.

Contest not affiliated with The Final Lap in any way, shape, or form.