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WELCOME, N.C. (February 6, 2012) – Entering their ninth season with Richard Childress Racing driver Paul Menard, PEAK® Performance announced today the No. 27 Chevrolet will sport an exciting and electric look during 2012 Speedweeks at Daytona International Speedway.

Expanding on their hood sponsorship of the Menards Chevrolet, PEAK has redesigned the No. 27 Impala to be completely adorned with the signature “PEAK blue” and “Menards yellow” as the NASCAR Sprint Cup Series kicks off the season with the 54th running of the “Great American Race” on February 26. The special paint scheme will also be showcased in the Budweiser Shootout on February 18 and the Duel 150 qualifying race on February 23.

Continue reading “No. 27 PEAK/Menards Daytona Speedweeks paint scheme”

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Busch Brothers Join World Class Lineup of Monster Athletes to Announce Joining Monster Energy Team

A collection of world class Monster Energy action sports athletes welcomed Kyle and Kurt Busch to the Monster Energy team today with the announcement of a multi-year agreement as primary sponsor of the team’s No. 54 Monster Energy Camry in the NASCAR Nationwide Series for Kyle Busch Motorsports.

With multi-time X Games and Dew Tour Champion Jamie Bestwick serving as announcer, a freestyle moto-x demo kicked things off at the headquarters of team owner Kyle Busch’s race shop. “It’s great to have the Busch brothers join the Monster team and be wearing the Claw – they have the right attitude for Monster, and they’re proven winners, which is what Monster is all about,” said Bestwick, who was joined in the announcement by a lineup including seven-time Supercross Champion Jeremy McGrath, multifold Freestyle Motocross X Games Medalists Jeremy “Twitch” Stenberg, Kyle Loza and Adam Jones, off-road champion Johnny Greaves and BMX legend Dave Mirra in making the announcment in front a slack-jawed platoon of NASCAR media members who very likely saw moto-x backflips live for the first time in person.

Continue reading “Photos: Busch Brothers #54 Monster Energy Camry Paint Scheme”

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General Mills to Stay with RCR
Wheaties to Sponsor Burton, RCR’s No. 31 Chevrolet

WELCOME, N.C. (October 5, 2011) – Wheaties® will become a co-primary sponsor of Richard Childress Racing’s No. 31 Chevrolet with driver Jeff Burton beginning in the 2012 NASCAR Sprint Cup Series season.

The multi-year program will continue General Mills’ primary sponsorship with RCR for key races and associate positioning for the balance of each season with the No. 31 team. The famed Wheaties brand will be replacing Cheerios as the focus of the sponsorship. Wheaties has a proud history of fueling and celebrating sports performance. In addition, Wheaties shares a rich history with RCR, as Dale Earnhardt was the first NASCAR driver to be featured on a Wheaties box and he drove a Wheaties car for the 1997 All-Star Race. RCR began its current relationship with General Mills in 2008 with the No. 33 Chevrolet and driver Clint Bowyer, sponsored by its Cheerios® and Hamburger Helper® brands.

Continue reading “Wheaties to Sponsor Jeff Burton’s #31 in 2012”

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CONCORD, N.C. (Sept. 21, 2011) – NASCAR fans today will get a sneak peek at Dale Earnhardt Jr.’s new-look paint scheme for the 2012 Sprint Cup Series season.

A partner on Earnhardt’s cars since he joined Hendrick Motorsports in 2008, PepsiCo will feature its Diet Mountain Dew brand on the No. 88 Chevrolets in 2012. AMP Energy will remain as a major associate sponsor, retaining a significant presence with the team next season.
The new No. 88 Diet Mountain Dew/National Guard Chevrolet will debut at the 2012 Daytona 500.

Photo Credit: HENDRICK MOTORSPORTS MEDIA

“The time is right to put the power of Dale Earnhardt Jr. behind Diet Mountain Dew as our lead brand on the 88 car,” said Brett O’Brien, vice president of marketing for Mountain Dew and AMP Energy. “Diet Dew is one of the fastest-growing carbonated soft drinks in the United States, and

Dale Jr. is the embodiment of the person we’re trying to target with Diet Mountain Dew—it’s a perfect partnership. Additionally, AMP Energy will continue to be a significant part of our sponsorship activity with several AMP Energy paint-outs in 2012.”

Continue reading “Photos: Dale Earnhardt Jr’s 2012 Diet Mountain Dew Paint Scheme”