In addition to the drama that played out on the race track, the 2016 Daytona 500 produced record social/digital consumption numbers for NASCAR. This year’s edition of The Great American Race generated the most NASCAR-related social conversation on any single day since the inception of the NASCAR Fan and Media Engagement Center (FMEC). It also set a record for most impressions generated in one day by NASCAR’s social channels, a 63% increase compared to last year’s Daytona 500. Continue reading “2016 Daytona 500 Sets Record Social/Digital Consumption Numbers For NASCAR”
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Danica Patrick Tops Social Media Celebrity Endorser List
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According to a study by folks that track this sort of stuff, Danica Patrick is the #1 Celebrity Endorser when it comes to Social Media Buzz. The study looked at the number of mentions of a brand along with the celebrity on Twitter over a 30 day period, and came up with this list.
#1 Danica Patrick / GoDaddy 12.72%
#2 Rihanna / Cover Girl 3.19%
#3 Lebron James / Nike 1.73%
#4 Alec Baldwin / Capital One 1.36%
#5 Jennifer Aniston / Smart Water .32%
Grab the full list at: http://synthesio.com/corporate/en/2013/marketing-2-0/social-media-reveals-the-true-value-of-a-celebrity-endorser
Meet The Michael Waltrip Racing Social Media Girls
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MICHAEL WALTRIP RACING GETS NEW LOOK
DIGITAL SAVVY MODELS TO LEAD SOCIAL MEDIA ENGAGEMENT EFFORT
CORNELIUS, N.C. – The face of Michael Waltrip Racing’s social media engagement is getting a new look beginning Sunday at Las Vegas Motor Speedway.
It should be an eye-catching debut.
Continue reading “Meet The Michael Waltrip Racing Social Media Girls”
NASCAR’S MOST SOCIAL DRIVER? BRAD KESELOWSKI OPENS UP ON SOCIAL MEDIA
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By: Toby Christie – Follow on Twitter @Tobalical
Despite being a five-time winner in the NASCAR Sprint Cup Series, and being a NASCAR Nationwide Series champion in 20120, the thing that has drawn the most headlines nationally for the 28-year-old NASCAR driver is his twitter account @Keselowski. During a red-flag in this year’s Daytona 500, which was for of all things a jet dryer truck fire, Keselowski became the first driver to tweet from inside his racecar.
Instantly he gained over 200,000 followers in a matter of just moments. Little Brad Keselowski from Rochester Hills, Michigan became the headline story on Yahoo.com, MSN.com heck even every major news network. It was a big story — a NASCAR driver tweeting photos to the world, from inside his car during a race — now it may have been during a red flag — to that point nobody had even heard of drivers carrying their cell phones in the car. In that sense Keselowski is a revolutionary member of social media for his sport.
Friday I got the opportunity to ask Keselowski about the importance of social media in auto racing, you could see a smile reach his face as he fielded the question, and immediately one of the most prominent drivers on Twitter took off with the subject.
“I think social media is very important to the sport, and it is very important to future generations and to increasing the younger demographic in our sport. I think it’s well documented that that’s very much needed. And I’m glad to be at least what I feel like to be in the forefront of that,” Keselowski stated.
Continue reading “NASCAR’S MOST SOCIAL DRIVER? BRAD KESELOWSKI OPENS UP ON SOCIAL MEDIA”
NASCAR Statement on Brad Keselowski’s Use of Social Media During the Daytona 500
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NASCAR will not penalize Brad Keselowski for his use of Twitter during last night’s Daytona 500.
Nothing we’ve seen from Keselowski violates any current rules pertaining to the use of social media during races. As such, he won’t be penalized.
We encourage our drivers to use social media to express themselves as long as they do so without risking their safety or that of others.
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