Jimmie JohnsonCONCORD, N.C. (Sept. 14, 2015) – Lowe’s Companies Inc. has extended its longtime relationship with Hendrick Motorsports after signing a two-year agreement that will continue its full-season primary sponsorship of the No. 48 NASCAR Sprint Cup team and six-time series champion Jimmie Johnson in 2016 and 2017.

In addition, Johnson and Hendrick Motorsports have agreed to a two-year contract extension that will keep the driver behind the wheel of the No. 48 Lowe’s Chevrolet SS through 2017.

 

The agreements build upon a partnership launched in 2001 when Johnson was selected to drive for the new No. 48 Hendrick Motorsports team. Now in its 14th full season, the sponsor-driver-team relationship has become one of the most successful in NASCAR history. Lowe’s, whose NASCAR involvement dates back to its first car sponsorship in 1960, has been Johnson’s primary sponsor for each of his 497 career Sprint Cup starts.

“Lowe’s has a longstanding history with NASCAR and knows its fans are some of the most loyal in all of sports,” said Tom Lamb, chief marketing officer of Lowe’s. “Our partnership with Jimmie and Hendrick Motorsports has been an amazing ride as we chase history, and more than 265,000 Lowe’s employees are proud to be part of such a legacy.”

Since his first full-time Sprint Cup season in 2002, Johnson has earned 74 victories — the most in the series during that span — and averaged a third-place (3.07) championship points finish.

“My relationship with Lowe’s and Hendrick Motorsports means so much,” said Johnson, 39, who has won four races in 2015. “To me, this just reinforces how committed Lowe’s is to our sport and to our partnership. It says a lot to have one sponsor and one team for this amount of time. I couldn’t be prouder to represent everyone at Lowe’s and Hendrick Motorsports. This is my home, and I’m looking forward to many more victories together as a team.”

Led by crew chief Chad Knaus, whose contract with Hendrick Motorsports runs through 2018, the No. 48 Lowe’s team has scored at least three Sprint Cup wins in each of its 14 full seasons (2002-15). Johnson’s six championships trail only first-ballot NASCAR Hall of Fame drivers Dale Earnhardt and Richard Petty, who each posted seven.

“Lowe’s history in racing goes back more than 50 years,” said Rick Hendrick, owner of Hendrick Motorsports. “Their dedication over that time, not only to Hendrick Motorsports but to the NASCAR community and our fans, has been absolutely incredible. We’re fortunate to work with a company that’s truly passionate about our sport and shares many of our organization’s core values.

“The contributions Jimmie and Chad have made to Hendrick Motorsports can’t be overstated. When Lowe’s took a chance by sponsoring the No. 48 team back in 2001, we never could’ve envisioned the results. It’s a championship combination and genuine partnership that we’re proud to continue and committed to develop even further.”

The National Guard has decided to end their sponsorship with Dale Earnhardt Jr.’s #88 machine after this season according to their website. There’s just one problem with this, Hendrick Motorsports says they have a contract through the end of next season, have not been contacted by the National Guard, and intend to honor that agreement. So we’ll have to wait and see how this one turns out….

Hendrick Motorsports Statement

“Our team has a contract in place to continue the National Guard program at its current level in 2015, we have not been approached by the Guard about potential changes and plan to honor our current agreement.”

NATIONAL GUARD LINK
http://www.arng.army.mil/News/Pages/ArmyGuardtoseekredesignofsportsmarketingprogramwithinbudgetconstraints.aspx

Jimmie Johnson Kansas

UPDATE: FEB 27TH, 2013

By: Toby Christie – Follow on Twitter @Tobalical | sicknissified.com

(article reposted with permission from T. Christie)

Lowe’s Home Improvement has been the primary sponsor for each of Jimmie Johnson’s 60 Sprint Cup Series victories, and of course all five of his Sprint Cup championships. But according to an anonymous source who is close to the situation; the sponsor will not be renewing their contract after the 2013 season.

The source said that Lowe’s will be, “Dropping [full-sponsorship of the No. 48 car] in December.”

Continue reading “Source: Lowe’s Will Not Be Jimmie Johnson’s Primary Sponsor In 2014”

Number Of Companies Now Using NASCAR To Drive Business Is Higher Than In 2008

DAYTONA BEACH, Fla. (July 17, 2012) – More Fortune 500 companies are involved in NASCAR than in 2008, according to a recent review of brands currently using the sport to drive business. The analysis looked at companies that either sponsor NASCAR teams, tracks, the sanctioning body, or are media partners. The number of current Fortune 500 companies invested in NASCAR (114) remains higher than any other sport. In 2012 alone, more than 24 brands entered the sport, including a handful of Fortune 500 companies.

Continue reading “One In Five Fortune 500 Companies Invest In NASCAR”

2013 Sponsorship News from SHR
Statements Regarding 2013 Sponsorship Status of Stewart-Haas Racing’s No. 39 NASCAR Sprint Cup Series Entry
Jul. 10, 2012
KANNAPOLIS, N.C. – The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing (SHR) in 2013 as a primary sponsor of the No. 39 Chevrolet driven by Ryan Newman due to a reallocation of its marketing budget that will not include a presence in NASCAR.

SHR is actively pursuing a strong brand to partner with the team and its roster of sponsors that also includes Office Depot, Mobil 1, Quicken Loans, GoDaddy.com, Haas Automation, Chevrolet, WIX Filters, Outback Steakhouse, Aspen Dental, Tornados, Coca-Cola, Oreo, Ritz, Bass Pro Shops and Code 3 Associates.

Continue reading “U.S. Army Leaving NASCAR, Ryan Newman, And Stewart-Haas Racing”