BUDWEISER TO JOIN KEVIN HARVICK AT STEWART-HAAS RACING BEGINNING NEXT SEASON
King of Beers to be Primary Sponsor of No. 4 Chevrolet SS in 2014
ST. LOUIS (July 12, 2013) – For more than 30 years Budweiser has sponsored some of NASCAR’s top race car drivers. The King of Beers will continue its rich tradition in the sport by joining Kevin Harvick as he moves to Stewart-Haas Racing in 2014 to drive the No. 4 Chevrolet SS in the NASCAR Sprint Cup Series.
“Over the last three years, Kevin has been an amazing ambassador for Budweiser, both on and off the track,” said Blaise D’Sylva, vice president of media, sports and entertainment marketing, Anheuser-Busch. “We value that level of commitment, and we’re proud to join him at Stewart-Haas Racing next season.”
Under the terms of the deal, Budweiser will serve as primary sponsor of the No. 4 Chevrolet for 20 races as well as the Budweiser Duel during Budweiser Speedweeks at Daytona (Fla.) International Speedway. Budweiser will serve as a major associate sponsor for the remaining races on the Sprint Cup Series schedule.
Continue reading “Official: Kevin Harvick, Budweiser Join Stewart-Haas For 2014”