NASCAR And Twitter Partner To Bring Fans Closer To The Sport On Race Day
Twitter To Launch Complementary Live Event Product Starting With Pocono 400 On TNT
DAYTONA BEACH, Fla. (May 18, 2012) – NASCAR and Twitter announced today a unique digital partnership that will create a new way for the sport’s millions of fans to experience what happens inside NASCAR and its teams on race day.
Built to support the live race broadcast, this new experience will give fans a complementary insider’s view of the action as it unfolds on the track and on Twitter. During a race, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities.
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