Rivalries make any sport great and NASCAR has its fair share of legendary foes. Every driver’s desire to win is fueled by their contempt for coming in second.
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onESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona
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ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona
With an average of 4.4 million people watching, ESPN’s live telecast of the NASCAR Nationwide Series season opener at Daytona International Speedway on Feb. 25 has broken the previous record as the most-viewed race ever on cable television for the series.
The race telecast earned a household coverage rating of 3.3, averaging 4,433,249 viewers in 3,304,012 households, breaking the record of 4,271,365 viewers in 3,170,109 households set for ESPN’s telecast of the Daytona race in 2010.
Ratings and viewership for the Daytona telecast were up 37 percent from ESPN’s telecast of last year’s race, which earned a 2.4 household coverage rating and averaged 3,246,875 viewers.
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The Final Lap Weekly 