“Its important for fans to have access to our sport, see what’s going on and understand it better. I think the new fan has to be able to be integrated into this and see all the things going on and all of the behind-the-scenes things and I think Twitter is important for that.”
Jeff Burton (@RCR31JeffBurton)
“Well I certainly think that anything we can do to help our social media is a good thing. Social Media is such a huge part of everyday life anymore and NASCAR needs to be on everybody’s minds whenever they are thinking about Twitter or any kind of social media, so I think it is a positive for sure.”
NASCAR Complementary Live Event Experience Launches On Twitter
Hashtag Product To Be Most Active for Pocono 400 Presented By #NASCAR On Sunday
DAYTONA BEACH, Fla. (June 7, 2012) – Twitter ‘flipped the switch’ late yesterday and went live for the first time with its NASCAR hashtag product in preparation for Sunday’s Pocono 400 Presented by #NASCAR. The first of its kind with any sports league or organization, this new product will create an enhanced live event experience on Twitter at Twitter.com/#NASCAR.
Twitter.com/#NASCAR showcases the best Tweets and photos from NASCAR insiders in an effort to bring the behind-the-scenes story to life for fans during NASCAR race weekends. The page includes Tweets from drivers, pit crew members, families, media, NASCAR representatives and other industry constituencies like race tracks and sponsors. Fans also have an opportunity to see their Tweets featured.
Mark Martin Leads The Field On Day 1 Of Two-Day Test Session
DAYTONA BEACH, Fla. (June 6, 2012) – A new surface was on full display today at Pocono Raceway, where 36 NASCAR Sprint Cup Series cars were on track during a test session in preparation for Sunday’s Pocono 400 presented by #NASCAR. Today’s test was the first full-field opportunity for the series at Pocono; seven drivers took part in a Goodyear tire test in April.
A distinct venue nestled in the Pocono Mountains – three different turns and three straightaways at varying distances around its 2.5 miles – received a new coat of asphalt for the first time since 1995 during a paving project that began last September and ended this spring.
NASCAR And Twitter Partner To Bring Fans Closer To The Sport On Race Day
Twitter To Launch Complementary Live Event Product Starting With Pocono 400 On TNT
DAYTONA BEACH, Fla. (May 18, 2012) – NASCAR and Twitter announced today a unique digital partnership that will create a new way for the sport’s millions of fans to experience what happens inside NASCAR and its teams on race day.
Built to support the live race broadcast, this new experience will give fans a complementary insider’s view of the action as it unfolds on the track and on Twitter. During a race, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities. Continue reading “NASCAR And Twitter Partner For Special Fan Experience Starting At Pocono”
This is the photo snapped by Brad Keselowski in the season opening Daytona 500 from inside his car. This photo has taken social media in NASCAR to the next level. Photo Credit: Brad Keselowski's Twitter (@Keselowski).
Despite being a five-time winner in the NASCAR Sprint Cup Series, and being a NASCAR Nationwide Series champion in 20120, the thing that has drawn the most headlines nationally for the 28-year-old NASCAR driver is his twitter account @Keselowski. During a red-flag in this year’s Daytona 500, which was for of all things a jet dryer truck fire, Keselowski became the first driver to tweet from inside his racecar.
Instantly he gained over 200,000 followers in a matter of just moments. Little Brad Keselowski from Rochester Hills, Michigan became the headline story on Yahoo.com, MSN.com heck even every major news network. It was a big story — a NASCAR driver tweeting photos to the world, from inside his car during a race — now it may have been during a red flag — to that point nobody had even heard of drivers carrying their cell phones in the car. In that sense Keselowski is a revolutionary member of social media for his sport.
Friday I got the opportunity to ask Keselowski about the importance of social media in auto racing, you could see a smile reach his face as he fielded the question, and immediately one of the most prominent drivers on Twitter took off with the subject.
“I think social media is very important to the sport, and it is very important to future generations and to increasing the younger demographic in our sport. I think it’s well documented that that’s very much needed. And I’m glad to be at least what I feel like to be in the forefront of that,” Keselowski stated.
Greg Biffle (@gbiffle)
The Final Lap Weekly 