Voting for the 2012 National Motorsports Press Association (NMPA) NASCAR Most Popular Driver award will officially begin March 15. The 10-week playoff format will return, with the top 10, based on votes received, competing for top accolades at season’s end.

Fans can visit www.MostPopularDriver.com and vote once a day for their favorite NASCAR Sprint Cup driver. Voting for the full field of drivers will end on Sept. 8 at 11:59 PM ET. The 10 drivers with the most votes will be announced as finalists, and the vote count will reset to zero.

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