CELEBRATING EARTH DAY, ROUSH FENWAY INCREASES THEIR PLEDGE TO BE MORE SUSTAINABLE
Concord, N.C. (April 20, 2009) – It’s been 40 years since Senator Gaylord Nelson founded Earth Day and on this day of ecological awareness, Roush Fenway Racing is upping their pledge to promote more sustainable operations and better environmental management. Always a leader in the sport of NASCAR on and off track, Roush Fenway has been working with the Natural Resources Defense Council (NRDC) to reinforce its position as a leader in environmental stewardship in the industry.
“I look at enacting more sustainable environmental practices as a means towards lowering our financial and operational risks as well as reducing our ecological footprint,” said Ian Prince, CFM, LEED AP and manager of real estate and sustainability for Roush Fenway Racing. “If you do not add environmental thinking to your business strategy you run the risk of missing the upside opportunities in your market. Managing a NASCAR team more sustainably is most successful when you have a defined focus, and Roush Fenway has always been focused on being efficient in our operations.”
Through the team’s current efforts, they recycle almost 96 percent of
every race car. In 2008, the team recycled over 66 tons of waste
(plastic, paper and metal); reduced the overall amount of waste produced
by more than 11 tons; reduced storm water run off by 1.51M gallons; and
saved 2.10M gallons of water by not using potable water for irrigation.
As a next step, Roush Fenway Racing pledges to meet or exceed its
corporate environmental target of an overall 10% improvement in indoor
air quality; reduction of water consumption; increase in waste reduction
and recycling; and improvement in energy usage over the next 18 months.
The team has commissioned an independent energy audit through
Electricities and the Carolina Consulting Group in cooperation with the
City of Concord (N.C.) to further identify opportunities to reduce its
power consumption. These efforts are applauded by the NRDC.
“Some people might be surprised to learn that a NASCAR team is
working to reduce its ecological impacts. But this good effort by Roush
Fenway Racing underscores the fact that every type of business can and
must take steps to operate more efficiently,” said Dr. Allen
Hershkowitz, a senior scientist at the NRDC who is advising Roush
Fenway. “The ecological problems that we face have not been caused by
one single entity. Everyone contributes to climate change and we all
generate waste, consume water and use paper. Roush Fenway has identified
meaningful steps that will have a positive impact on climate change and
we applaud them for that. Roush Fenway Racing has set an example that
any NASCAR team, fan or race track can follow.” There are many aspects of the sport which will not change in the immediate future when it comes to NASCAR’s environmental impact.
However, sustainability and environmental management is important to the economic well-being and success of all our sponsors, employees, suppliers and fans. To be good stewards of the planet, Roush Fenway Racing is continuing its efforts to identify opportunities to be better environmental stewards from upstream supply chains to downstream waste disposal and operations. Roush Fenway Racing challenges other teams to realize their cost reduction objectives through valuable environmental
initiatives.
