Mark Martin gets New Sponsor, Keeps Shirt on

The familiar blue and yellow paint scheme of the No. 5 Chevrolet
driven by Mark Martin will be no more as the Hendrick Motorsports driver will have a new primary sponsor for the 2010 season in GoDaddy.com.

Although Kellogg’s did not continue their sponsorship with Martin’s
car, sponsors CARQUEST Auto Parts and Delphi still remain.
“It’s exciting. GoDaddy.com has got some really cool stuff,” said
Martin. “It’s a little bit edgy and brings a little bit of edginess to the
No. 5 car, which is different than you’ve seen in years.”

The edginess he may be referring to is the new lime green, black and
orange color scheme adorning his Chevrolet or perhaps the sponsor itself.

JR Motorsports driver Danica Patrick, who also has GoDaddy.com as a
sponsor, has been featured in the company’s commercials, but Martin has yet
to star in one himself.
“We worked on the possibility of doing one together with Danica and
that hasn’t worked out with timing and scripts, but it will happen,” said
Martin. “It’s just a lot going on. Everybody is going in different
directions. It just hasn’t happened yet.”

During the NASCAR Sprint Media Tour stop, a media member jokingly
asked Martin whether GoDaddy.com had asked him to wear a bathing suit,
referring to one of Patrick’s commercials.
“They haven’t asked me to take my shirt off yet,” Martin replied.