CHARLOTTE, N.C., 2/3/10 — Tommy Baldwin Racing (TBR) and Kim Kardashian have joined forces to form one of the most unique sponsor partnerships in NASCAR history, team owner Tommy Baldwin Jr. announced today.

Kardashian, a world-famous pop culture icon, entrepreneur, television personality, actress and model, has also partnered with Lighthouse Beauty Marketing to develop her own personal fragrance, which will debut on Valentine’s Day.

In celebration of her new fragrance, Kardashian will make a personal appearance in Las Vegas on Saturday, Feb. 27, at Sephora in The Venetian’s Grand Canal Shoppes from 7 to 9 p.m. (PT). Also on hand outside Sephora will be a TBR No. 36 Chevrolet, featuring the custom Kim Kardashian fragrance paint scheme that will be used the following day, Sunday, Feb. 28, at the Shelby American NASCAR Sprint Cup Series race at the Las Vegas Motor Speedway.

“We are extremely pleased to be partnering with Kim for this race and getting her involved in our sport,” said Baldwin, who will have Mike Bliss in the driver’s seat. “She’ll certainly bring a lot of star power to the No. 36 Chevrolet.”

In addition, Kardashian will serve as the Grand Marshal of the race and spend the day with the Tommy Baldwin Racing team.

“I’m really looking forward to this partnership with Tommy Baldwin Racing and the opportunity to experience the exciting world of NASCAR up close,” Kardashian said. “It’s going to be truly amazing to see our car out there competing and exposing my new fragrance to millions of racing fans.”

Leading up to this two-day event, pairing Kim Kardashian with Tommy Baldwin Racing, a sweepstakes contest will be held surrounding the launch of Lighthouse Beauty Marketing’s newest celebrity fragrance. The grand prize winner and a guest will join Kardashian for the personal appearance at Sephora, the after-party at Tao Nightclub, and the NASCAR race the following day.