NASCAR’s Dale Earnhardt Jr. and Richard Petty Join Forces With Goody’s
January 22, 2013
Arguably two of NASCAR’s most iconic stars, Dale Earnhardt Jr. and Richard Petty, will join forces to promote one of the sport’s most iconic brands, Goody’s headache powder, officials announced Monday night during the NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway.
As part of the new collaboration, Earnhardt Jr. and Petty will join forces on a series of marketing efforts across radio, television and digital platforms and make special appearances together on behalf of Goody’s.
“It is the first time that these two NASCAR legends have worked together,” said Joseph Juliano, brand director for Goody’s. “Each of them has a huge fan base, and they are both synonymous with the sport of auto racing. Goody’s is all about speed, and nobody personifies the idea of speed better than Richard Petty and Dale Earnhardt Jr.”
In addition, Goody’s has signed on as the title sponsor of the Goody’s Fast Relief 500 at Martinsville Speedway and will conduct a widespread retail component including contests, special events and in-store promotions.
“When you think about Goody’s, you think about Richard Petty. When you think about Richard Petty, you think about Goody’s,” said Earnhardt Jr. “They just go hand in hand. I was shocked and really humbled because Richard’s done such a good job, and part of his efforts have helped them maintain their relevance, not just in our sport, but as far as their brand goes.”