CONCORD, N.C. — A global leader in technology and innovation, Microsoft has ramped up its involvement in NASCAR with new multi-year official agreements with both the sanctioning body and 11-time Sprint Cup Series champions Hendrick Motorsports. The collaborations designate Microsoft as an Official Technology Partner of NASCAR and a major technology partner of Hendrick Motorsports.
Hendrick Motorsports will adopt the Windows 10 platform and Microsoft Azure to deliver technology solutions to help improve performance on and off the track. In addition, Microsoft will support the upcoming launch of Windows 10 with primary sponsorship of Dale Earnhardt Jr.’s No. 88 Chevrolet SS at Sonoma Raceway on June 28 and Pocono Raceway on Aug. 2. Windows 10 will be the Official Operating System of Hendrick Motorsports.
“NASCAR and Hendrick Motorsports are perpetual innovators in motorsports,” said Steve Guggenheimer, Corporate Vice President, Developer Experience and Evangelism at Microsoft. “This sport demands constant innovation, to have its boundaries pushed, so that the sport delivers the exciting experiences expected by fans. The Windows mobile inspection application we launched last year is a great example of how innovative solutions can push boundaries and make the racing experience even better. We’re looking forward to the next solutions that we can deploy with both NASCAR and Hendrick Motorsports to push each of our organizations forward.”
Microsoft will utilize two-time Daytona 500 champion Earnhardt as a spokesperson to promote Windows 10, which will be available July 29 as a free upgrade for qualified Windows 7 and Windows 8.1 devices.* In addition, its new multi-year partnership with Hendrick Motorsports will incorporate technology solutions and training across the team, including competition, business and IT functions.
“I’m a big technology user and really enjoy Microsoft products,” said Earnhardt, who is NASCAR’s 12-time most popular driver. “Kicking off the Hendrick Motorsports relationship with Windows 10 is a unique opportunity, and there’s no doubt our ongoing technical partnership will help us raise the bar in many areas. It’s great to see Microsoft is having such a positive experience with NASCAR and wants to do more across the sport. We’re excited to be a part of that.”