Fortune 500 company will have primary sponsorship
on the No. 78 Toyota Camry at three Sprint Cup races
DAYTONA BEACH, Fla. (Feb. 17, 2016) – Furniture Row Racing announced today at Daytona International Speedway that it has formed a partnership with Auto-Owners Insurance.
The Fortune 500 company will be a primary sponsor on Martin Truex Jr.’s No. 78 Toyota Camry for three NASCAR Sprint Cup Series races — at Indianapolis (July 24), Darlington, S.C. (Sept. 4) and Martinsville, Va. (Oct. 30) – and become the Official Insurance Sponsor of Furniture Row Racing and Truex.
Auto-Owners Insurance offers auto, home, life and business coverage for NASCAR fans and consumers through local, independent agents in 26 states. This year marks Auto-Owners Insurance 100th year in business with success based on the core values the company was built upon in 1916.
“Furniture Row Racing and Martin had a tremendous 2015 season and we’re looking forward to being on board for even more success this season,” said Lee Janis, Vice President of Sales for Auto-Owners Insurance. “We often say, ‘It’s not what you do, it’s how you do it,’ and Martin and the team have earned success by that same mantra.
“We’ve been embraced by the NASCAR family and have greatly enjoyed the loyalty and passion we’ve experienced with the fans. To be a part of this dedicated community is a real privilege for all of us at Auto-Owners.”
Auto-Owners Insurance, based in Lansing, Mich., joins Furniture Row and Bass Pro Shops as a primary sponsor on the No. 78 Toyota for the 2016 season.
“When you have one of the nation’s leading companies join your team as a partner it’s not only a great day but also a great opportunity for Furniture Row Racing,” said team president Joe Garone. “As is the case with all of our partners, Auto-Owners Insurance is a winning company and we look forward to returning the confidence they placed in us with strong performances on the race track.”
Truex finished fourth in the Sprint Cup final standings last season after garnering a victory along with eight top-five and 22 top-10 finishes.
“Anytime you have a major and successful company come on board it is definitely exciting for a driver because it tells me that we’re doing something right,” said Truex. “The three Auto-Owners Insurance primary races are good tracks for us and we look forward to competing for a victory with the Auto-Owners Insurance colors on the No. 78 Toyota.”
Truex and Furniture Row Racing kick off the 2016 Sprint Cup season Sunday in the Daytona 500 at Daytona International Speedway.