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Collaboration With HP Brought Online
 
2013 Fan And Media Engagement Center UnveilDAYTONA BEACH, Fla. (Jan. 14, 2013) – NASCAR and HP today unveiled the new NASCAR Fan and Media Engagement Center presented by HP. This first-of-its-kind resource will enable NASCAR to better serve its industry, partners and fans through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media.
NASCAR Chairman and CEO Brian France and HP Enterprise Services Vice President Charles Salameh were on hand to cut the ceremonial ribbon to officially open the center at NASCAR Plaza in Charlotte, N.C.
“The Fan and Media Engagement Center build has been a thorough process more than a year in the making, and we are excited to see it come to life,” France said. “We believe this tool has the potential to be the best of its kind in sports – the first ever to combine not only social, but also traditional and broadcast media analysis. We’ll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It’s another example of our commitment to innovation.”
HP collaborated with NASCAR to design and build the Fan and Media Engagement Center. The center is a showpiece on the 8th floor of NASCAR Plaza, where NASCAR’s Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology. Behind the scenes, HP’s custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.
“The FMEC is the culmination of a collaboration between NASCAR and HP,” said Salameh, vice president – Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP’s integrated solution not only benefits NASCAR’s complex ecosystem by allowing real-time data capture and analysis across a wide variety of media, traditional as well as digital, tailored to specific audiences within the industry.”
The FMEC will provide NASCAR the ability to monitor, analyze and better understand the current media landscape in order to respond more effectively and efficiently to fans and respond more rapidly to national, local and global media.
Measurement also will be a key function of the Fan and Media Engagement Center. Those capabilities will expand across qualitative and quantitative measurements, including tonality, volume, proximity and other coverage attributes in regular reports the FMEC will generate for its industry.

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NASCAR And Twitter Partner To Bring Fans Closer To The Sport On Race Day
Twitter To Launch Complementary Live Event Product Starting With Pocono 400 On TNT

DAYTONA BEACH, Fla. (May 18, 2012) – NASCAR and Twitter announced today a unique digital partnership that will create a new way for the sport’s millions of fans to experience what happens inside NASCAR and its teams on race day.

Built to support the live race broadcast, this new experience will give fans a complementary insider’s view of the action as it unfolds on the track and on Twitter. During a race, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities.
Continue reading “NASCAR And Twitter Partner For Special Fan Experience Starting At Pocono”

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IF RICKY STENHOUSE JR. OR TREVOR BAYNE
WINS THE DAYTONA 500, ONE NASCAR FAN WINS $100,000!

$100,000 Giveaway Kicks Off New Partnership for
Lionel NASCAR Collectables, Stenhouse and Bayne

DAYTONA BEACH, Fla. (February 21, 2012) – When the green flag drops at the Daytona 500, more than bragging rights will be on the line for drivers Ricky Stenhouse Jr. and Trevor Bayne.

Continue reading “If Stenhouse, or Bayne win Daytona 500, Lionel gives fan $100,000”

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Thousands Enjoy Return Of Offseason Fan Event In Charlotte

DAYTONA BEACH, Fla. (Jan. 21, 2012) – For one day at least, Sam Alverson of Jacksonville, Fla., could lay claim to being NASCAR’s No. 1 fan. It wasn’t just because of his devotion to the sport; it’s because he was first in line.

After a marathon 26-hour campout session, Alverson was the first of thousands of fans through the doors Saturday for the inaugural NASCAR Preview 2012 Presented by Sprint at the NASCAR Hall of Fame and Charlotte Convention Center. The fan-friendly event, part of NASCAR’s Acceleration Weekend, followed an overflow crowd for Friday evening’s NASCAR Hall of Fame Induction Ceremony of Richie Evans, Dale Inman, Darrell Waltrip, Glen Wood and Cale Yarborough.

Many fans were in line the day before the event, forming a human chain that went halfway around the convention center and weathered cool, drizzly conditions. For Alverson, the reward of a 5 1/2-hour drive and extensive wait in the elements was a chance to greet his favorite driver, four-time NASCAR Sprint Cup champion Jeff Gordon.

Continue reading “Photos: NASCAR Fan Preview Event Builds 2012 Season Excitement”

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NASCAR Sprint Cup Series Teams Test Jan. 12-14 At Daytona International Speedway

DAYTONA BEACH, Fla. (Jan. 9, 2012) — NASCAR is back in full gear as the NASCAR Sprint Cup Series teams hit the pavement at Daytona International Speedway this week for three days of preseason testing.

The main focus of the test is for teams to work on their final preparations for 2012 Speedweeks – in particular, the 54th running of the Daytona 500 on Sunday, Feb. 26.

Continue reading “Preseason Thunder Testing and Fanfest at Daytona”