Wood Brothers Add Quick Lane to their 21 car


DEARBORN, Mich., January 19, 2010 – For the 10th consecutive year, Ford Customer Service Division’s Motorcraft brand will team with the legendary Wood Brothers Racing team to compete in the highest form of stock-car racing, the NASCAR Sprint Cup Series.

A new addition to the No. 21 Ford Fusion for the 2010 season is the
co-sponsorship of Quick Lane Tire & Auto Centers. Ford Motor
Company’s Quick Lane Tire & Auto Centers are the fastest growing
service brand in the country and is on track to reach 600 stores
nationwide in early 2010.

“We are very pleased to have Motorcraft and Quick Lane with us for the
2010 season,” said Wood Brothers Racing co-owner Eddie Wood. “We value
Ford Customer Service Division’s involvement with us for the past 10
years, and we are excited to have both Motorcraft and Quick Lane on
our NASCAR Fusions this season. Ford Customer Service Division has
been loyal to us, and we have always been loyal to them. It feels
like family – Wood Brothers Racing with Motorcraft and Quick Lane on

Motorcraft, a Ford Motor Company brand of automotive parts ranging
from filters and spark plugs to engines and transmissions, will be the
primary sponsor on the Wood Brothers No. 21 NASCAR Sprint Cup Ford
Fusion for 10 races (see schedule below), beginning in February at the
Daytona 500 and culminating with the season-ending Ford 400 at
Homestead-Miami Speedway.

Quick Lane Tire & Auto Centers are operated by Ford and Lincoln
Mercury dealers, but are equipped to provide services for all makes
and models. Quick Lanes offer routine vehicle maintenance services
such as oil and filter changes, and light repair services like brake
repairs and tire replacements, all done by factory-trained technicians
with no appointment necessary for customers.

“It’s a new and exciting year for us. We look to build on the strides
we made last year,” said Wood Brothers Racing co-owner Len Wood. “On
our partial schedule in 2009, we achieved five top-10 starts and four
top-16 finishes. We hope to carry that momentum into 2010.”

Bill Elliott, who drove the Coors/Motorcraft Thunderbird to a NASCAR
championship in 1988, is scheduled to be the driver for all of
Motorcraft and Quick Lane’s sponsored races. Elliott, Motorcraft and
the Wood Brothers first joined forces in 2007.

“We are very proud to continue and enhance our long-standing
relationship with Wood Brothers Racing and Bill Elliott,” said Brett
Wheatley, Director of Marketing, Ford Customer Service Division. “The
Wood Brothers celebrate their 60th year in racing and 60th year with
Ford this season. We are thrilled to be associated with such a
tremendous group of people with a rich and successful history in one
of the most popular sports in the country.”

The Wood Brothers are acknowledged pioneers in the sport of stock-car
racing, and have earned 96 wins in 59 years of NASCAR competition –
second most in Ford Racing history.
For the 2010 season, the Motorcraft and Quick Lane Tire & Auto Centers
logos will appear on both the No. 21 Ford Fusion in NASCAR and on the
Shelby Mustang Nitro Funny Car of Bob Tasca III in NHRA.

FordParts.com will also have a presence on both race cars for the 2010
season. Fordparts.com allows customers to shop for, order, and
receive original equipment parts through its new website. It allows
customers to remain connected to a Ford or Lincoln Mercury dealership
of their choice for the parts expertise, personal delivery assistance,
and post-sale follow-up associated with a traditional purchase at a
parts counter.

In addition to the serving as the primary vehicle sponsor for Wood
Brothers and Tasca Racing, FCSD brings a very aggressive brand
awareness campaign with a significant trackside presence at selected
NASCAR and NHRA events in the form of the Motorcraft/Quick Lane Racing
Experience. The massive display, spreading out over half a football
field, will let race fans connect with Motorcraft and Quick Lane
brands in a unique way.

FCSD and its associated brands have won a place in the hearts and
minds of racing fans everywhere since the mid-1980s, including
sponsoring Ford Hall of Fame drag racer Bob Glidden, a 10-time NHRA
Pro Stock champion, and NASCAR champions Bill Elliott and Dale

Its brands have visited victory lane and won championships in NASCAR,
NHRA, SCORE, IMSA GT and GTO and SCCA Trans-Am throughout the years.

2010 Motorcraft/Quick Lane Tire & Auto Centers Primary Sponsor NASCAR
Sprint Cup Schedule
February 14 – Daytona International Speedway
March 7 – Atlanta Motor Speedway
April 18 – Texas Motor Speedway
May 30 – Charlotte Motor Speedway
June 13 – Michigan International Speedway
July 10 – Chicagoland Speedway
July 25 – Indianapolis Motor Speedway
August 15 – Michigan International Speedway
September 5 – Atlanta Motor Speedway
November 21 – Homestead Miami Speedway