Dale Jr. to Drive No. 3 Wrangler® Chevy in July NNS Race at Daytona
Collaboration between RCR, JRM, DEI and Wrangler® to honor Dale Earnhardt’s H of F induction

WELCOME, N.C. (April 29, 2010) – Through a joint effort between Richard Childress Racing, JR Motorsports, Dale Earnhardt, Inc., and Wrangler®, Dale Earnhardt, Jr. will pay tribute to his father’s upcoming induction into the NASCAR Hall of Fame by driving the No. 3 Wrangler® Chevrolet Impala in the July 2 Subway Jalapeno 250 NASCAR Nationwide Series race at Daytona International Speedway.

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PHOTO CREDIT: CIA STOCK PHOTOS & NASCAR MEDIA

The announcement and car unveiling was made today at JR Motorsports and to the fans at Dale Earnhardt Inc., both in Mooresville, N.C. In attendance were Richard Childress of Richard Childress Racing, Dale Earnhardt, Jr., and Kelley Earnhardt of JR Motorsports, Teresa Earnhardt of Dale Earnhardt Incorporated and Craig Errington, vice president of Wrangler® marketing. The No. 3 Wrangler® Chevrolet Impala is an RCR entry but built and prepared by JR Motorsports.

“This was an idea that came up as a way to pay tribute to my Dad, and it’s pretty cool that it’s a collaborative effort between JR Motorsports, RCR and DEI,” said Earnhardt Jr.  “The Wrangler car is definitely in the top-10 of coolest cars that have ever been on the race track.  A lot of people identify with it, and I can’t think of a better way to honor my dad and celebrate his induction into the NASCAR Hall of Fame than to bring the Wrangler colors back with the No. 3 on the side, similar to the ‘Wrangler Jean Machine’ scheme of the 80s.  I think it will be worth seeing, and I’m looking forward to driving it at Daytona.”

The combination of Earnhardt Jr., DEI and RCR has a very brief yet shining history on the track together. In their one and only race together, Earnhardt drove the No. 3 Chevrolet to victory in the February 2002 NASCAR Nationwide Series race at Daytona International Speedway. That car, with just the one race to its credit, is on display at the RCR Museum in Welcome, N.C.

“Bringing this group of people and these organizations together is the best way I can think of to honor Dale Earnhardt’s induction into the NASCAR Hall of Fame,” said Childress. “Dale means so much to all of us, as well as his fans across the country and throughout the world. We created a special piece of history together in 2002 and, with Wrangler back on board the No. 3 Chevrolet at Daytona, we look to make some more history in July. I know the fans will love it and much as we all will.”

In support of the program, an array of licensed product will be available to fans from die-cast cars to apparel and select novelty items.  Merchandise will highlight both Dale Earnhardt original Wrangler® car and Dale Earnhardt Jr.’s current paint scheme. Fans can find the products at http://www.nascar.com, trackside or through each of the represented team stores.
“Dale’s induction into the NASCAR Hall of Fame is truly a special honor for the Earnhardt Family as well as for all of Dale’s fans” said Teresa Earnhardt.  “Dale was a competitor, but he was also a person who loved the fans and worked hard to connect with the people who supported him through his career.  Wrangler was one of Dale’s first sponsors and it’s great to connect back with those early years, where it all started for Dale as he drove his way into the Hall of Fame”.