France Eager to Unveil New Technology in 2013

NASCAR Chairman and CEO Brian France discussed with media members how he sees NASCAR moving forward throughout the 2013 season, highlighting the much-anticipated Gen-6 car, the future of track drying and NASCAR’s television partnerships for the upcoming season.

NASCAR executives and engineers have promised to deliver teams, drivers and fans the closest and most competitive racing in the world. Using science and innovation, the “Gen-6” car was produced with hopes it will create a tighter rules package and strengthen the racing, all while bringing back more of the manufacturer brand identity on which the sport was built.

“Everything that we’re doing is designed to make the racing either better or the experience better when you’re at tracks or watching on television,” France said.

Another new innovation that will have people buzzing is the new track drying system. The hope is that the time is takes to dry the track after rainfall will be cut by 80 percent and will be more environmentally friendly.

“We’ll be debuting … our first generation of [a new] track drying system,” France said. “We are going to do it in a much more green, carbon emission friendly way. It’s going to be a spectacular thing, and all of auto racing will benefit from this as we go down the road.”

France also announced that NASCAR has extended its broadcasting contract with FOX for eight more years. Discussions with other network packages are continuing in the right direction with the intention of extending those contracts as well, he said.